The ColorPRO Technology licensing program
The ColorPRO Technology brand is now reaching across a wider range of media products, technologies, and applications. Initially, the ColorPRO Technology ingredient brand was reserved for uncoated papers that contained proprietary surface-treatment chemistry resulting in bolder blacks, brighter colors, and sharper lines when printed with aqueous-pigment based inks. The program was expanded from uncoated to coated papers for the HP PageWide Web Press family, and to a range of media products for large format printing applications--from coated papers to textiles to films.
Papers with ColorPRO Technology perform to a strict set of specifications to meet industry-leading performance standards. The specific technology behind media with ColorPRO Technology varies from product to product, however all products with ColorPRO Technology utilize advanced technologies which have been designed together with Original HP inks and HP printers and presses to optimize printing system performance.