From Sod to Soaps
We see a woman contemplating two lawnmowers: a push mower and a riding mower, both represented by fewer or greater dollar signs respectively. A VO narrates the sequence of events.
VO: Molly Banks of Bend, Oregon, couldn’t decide.
Zoom in on the cheaper push mower.
VO: The regular mower was cheaper, but it would be a pain to push it.
Pan over to the more expensive riding mower.
VO: The riding mower, on the other hand, would make mowing quick and easy.
Molly chooses the riding mower and we see her mowing her lawn.
VO: The choice was obvious, and in no time, she had the most perfect lawn in the neighborhood.
We see a man knocking on Molly’s door.
VO: In fact it was so perfect, it attracted a location scout who was looking for a place to film a garden party scene for a soap opera.
We see a film crew spread out over her perfect lawn, filming a pair of actors in the midst of a dramatic embrace.
VO: They even offered her a walk-on role in the soap opera.
We see Molly looking indignant as she slaps the same actor who was just in the dramatic embrace in the last frame.
VO: Which was avidly viewed every day by Hank Dorsey, owner of Molly’s favorite French bakery.
We see Hank, beaming, handing Molly a heaping plate of madeleines.
VO: Molly never paid for a madeleine again.
Super: Sometimes the best payback is the one you don’t expect.
Super: Reimagine ROI.