REIMAGINE ROI
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How a Guitar Landed a Bass: a Love Story

We see a guy walking, carrying a guitar case. A VO narrates the sequence of events.

VO: Chet Mason of Hoboken, New Jersey, wanted to master jazz guitar so he could impress girls.

As Chet practices his guitar, he is surrounded by girls. We hear guitar music; first halting and then improving.

VO: And sure enough, girls were impressed.

One by one all the girls except for one drop away.

VO: But there was one particular girl named Jenny who Chet liked especially.

We see Jenny and Chet fishing in a river.

VO: As it turned out, Jenny was really into fly-fishing, so she took Chet out to the river and taught him a few things.

We see Jenny teaching Chet how to tie flies and cast.

VO: Which was when Chet discovered that tying a clinch knot was a little like alternate picking in drop-D tuning.

Next we see Chet expertly tying flies and casting.

VO: So, when Jenny encouraged him to enter a fly-fishing competition, Chet figured, why not?

We see his catch mounted on the wall: a giant bass.

VO: Not only did he catch the biggest fish, with the prize money, he got himself a framed portrait of his favorite guitarist, Pinky Taylor.

We see a picture of an old guy with a guitar on his wall next to his bass. We see Chet’s guitar nearby.

VO: Chet had hoped playing the guitar would land him a girl. But in the end, it landed him a girl and a pro-fishing career.

Super: Sometimes the best payback is the one you don’t expect.

Super: Reimagine ROI.