What Came First, the Egg or the Particle Accelerator?

We see a woman with a chicken. A VO narrates the sequence of events.

VO: Anne Merrit of Bloomington, Indiana, loved fresh eggs, so she decided to get a chicken.

Anne brings the chicken home and puts it in the backyard. With a sudden cluck, there is a proliferation of eggs. We hear Anne gasp at the number of eggs.

VO: But the chicken laid more eggs than Anne could possibly eat. So she filled a basket with the extras and took them around to her neighbors.

Anne distributes eggs to grateful neighbors. Suddenly, the whole neighborhood is full of big ideas. The proverbial light bulbs are going off everywhere.

VO: And then strange things started to happen: Mindy Stephens, owner of the local smoothie shop, mastered quantum physics. Jeff Johnson, sixth-grade science teacher, built a particle accelerator in his garage.

We see Anne with a huge manuscript.

VO: And Anne wrote a treatise on German hermeneutics and philology. In just four days.

We see the light bulbs again.

VO: Little did Anne know, but eggs are a source of choline, which contributes to brain health. But thanks to a prolific chicken, everyone found that out in a hurry.

Super: Sometimes the best payback is the one you don’t expect.

Super: Reimagine ROI.