GOOD R.O.I. DAIRY QUEEN

Quite an unusual story of R.O.I., but true. Since the first time I ate at a Dairy Queen, I have been hooked and have spent a few thousand bucks in their stores. I would say that was a good R.O.I. for them, but a much better one for me. That earlier investment led to a return for me: 47 years married to my sweetheart, whom I found working at a D.Q.