REIMAGINE ROI
PRESENTED BY HP LASERJET

ROI isn't just a rote equation. It's the measure of an object's lasting value, and sometimes that value is a big surprise. Explore the stories below and discover how payback can come from the most unexpected places.

Ever bought something that ended up having a surprising payback? Tell us your story of surprising ROI.»

How a Mini Cooper Really Paid Off By Christine, Seattle, WA
How an HP NetServer Became a 15 Year Companion By Jeffery, Roseville, MI
How Hardware Improved One Couples Relationship By Joseph, Great Barrington, MA
How a Company Streamlined Systems on HP Hardware By Roger, Irvine, CA
How a Vacuum Sealer Cut Grocery Spending By Carmen, Wisconsin
How an HP Laser Printer Reduced Aspirin Consumption By Stuart, Tallahassee, FL
How an all-HP Printing Setup Increased Productivity By Stuart, Tallahassee, FL
How a Backyard Sandbox Paid Years of Dividends By Zora, Denver, CO
A Business Owners Experience with ROI By Deacon, Washington D.C.
How an HP Printer/Scanner Became a Lifelong Companion By Sara, West Jordan, UT
Eclectic Dawn Arts Studio. Vintage Tiki Bowls & More By Dawn, Danville, VA
How a Wellness Program Raised Money for Charity By Beth, Dalton, GA
How a Year Abroad Helped Kristen Find Her Husband By Kristen, Oxford England
How a Thrift Store Suit Helped to Secure a Job By P, USA
How a Desire for Sustainability Lead to Chickens By Eric, WA
How a Sewing Hobby Lead to Friends and Income By Nancy, PA
How a Love for Dairy Queen Lead to Marriage By Cliffor, US
How a Hair Clippers Saved $5000 Over 20 Years By Teresa, NM
How Dental Floss Serves Many Uses By Michael Ho, Writer, Techdirt
How An MP3 Recorder Helped Dad With Baby By Michael Ho, Writer, Techdirt
How A Lobster Exoskeleton Became Art By Dave Altavilla, Founder and Editor in Chief, HotHardware
How Pantyhose Helped Save Money on Car Repairs By Anna Filatova, Editor in Chief & CEO, X-bit Labs
How Unwanted Babywipe Tubs Became a Storage Solution By Beth Shea, Inhabitat
How a Conference Opened Up A Family History By Curt Hopkins, ReadWriteWeb
How a Photoshop Feature Helped Me Edit Text By Harry McCracken, Technologizer
How an Office Move Required Creative Thinking By Julie Hansen, Publisher and COO, Business Insider
How a Game Console Saved Me $240 Per Year By Alberto Cozer, Writer, Hardware Secrets
How a Lost Leather Journal Formed a Friendship By Trent Hamm, Founder, The Simple Dollar
How a Domain Name Launched a Career By Carlos Portocarrero, Wise Bread
How a Mobile Router Turned Me Into a Mobile Hotspot By Harry McCracken, Technologizer
How a Sears Roto-Spader Turned into A Money Maker By Curt Hopkins, ReadWriteWeb
How a Baby Monitor Served as an Intercom By Linsey Knerl, Wise Bread
How a Kindle E-Book Reader Became and Everyday Tool By Carrie Kirby, Wise Bread
How a Bicycle Redefined Social In Los Angeles By Xeni Jardin, Boing Boing
How A French Press Created the Ultimate Latte By Shawn Connally, Director of Digital Media, Make Magazine
How a Fruit Tree Helped A Couple to Make Friends By Mike Masnick, Founder and Editor, Techdirt
How A Transit Pass Lead to An Engagement By Trent Hamm, Founder, The Simple Dollar
How a Cell Phone Made a Couple Money By Myscha Theriault, Writer, Wise Bread
How City CarShare Saved Money and Freed Up Time By Anthony Ha, Assistant Editor, VentureBeat
How a Grass Clippings Fed Some Hungry Cows By Linsey Knerl, Writer, Wise Bread
How Hair Clippers Became a Multifunctional Device By Paul Michael, Writer, Wise Bread
How Drum Corps Taught Valuable Life Lessons By Chris Cameron, Writer, ReadWriteWeb
How a GI Joe Lunchbox Turned into So Much More By Trent Hamm, Founder, The Simple Dollar
How an Arnold Schwarzenegger book Changed My Life By Carla Torres, Writer, Hardware Secrets
How a Refinishing Project Launched a Musician By Trent Hamm, Founder, The Simple Dollar
How a Rice Cooker Made Dinner Preparation a Snap By Carlos Portocarrero, Staff Writer, Wise Bread
How a Hobby Became a Business By Michael Ho, Writer, Techdirt
How a Turned into a Mobile Cart & Workstation By Carrie Kirby, Senior Writer, Wise Bread
How a Bicycle Became Much More Than a Way to Exercise By Carlos Portocarrero, Staff Writer, Wise Bread
How a Snowboard Turned Into A Bench By Yuka Yoneda, Writer, Inhabitat
How a new camera turns out to be a treasure hunter By Trent Hamm, Founder, The Simple Dollar
How a bike helmet made tornado warnings fun By Lela Davidson, Writer, Wise Bread
How a birthday present opens connection to the past By Xeni Jardin, Editor, Boing Boing
How a paranoid habit brings smiles from kids By Michael Ho, Writer, Techdirt
How a $10 movie ticket of Carlos Portocarrero By Carlos Portocarrero, Staff Writer, Wise Bread
How a Makeup Brush Became Sean Ragan's Go To Tool By Sean Ragan, Contributing Writer, Make Magazine
How a Bulletin Board Became a Jewelry Holder By Carrie Kirby, Senior Writer, Wise Bread
How a Wireless Router Got Kevin Dalias a Date By Kevin Dalias, Writer, Inhabitat
How Toothpaste Worked as a Replacement for Spackle By Scott Belsky, Founder and CEO, Behance
How a Tool Set Changed Gareth Branwyn's Life By Gareth Branwyn, Editor in Chief, Make Magazine
How a Rock-Climbing Class Conquered a Fear By Andrea Dickson, Senior Writer, Wise Bread
How a Deck Keyboard Reduced Typos & Improved WPM By David Altavilla, Editor in Chief, HotHardware
How a Webcam Became a Speaking Coach By Lela Davidson, Writer, Wise Bread
How a nerdy knitting becomes a daily habbit By Becky Stern, Associate Editor, Make Magazine
How egg cartons soundproofed a studio By Hannah-Clare, Writer, Inhabitat
How a Poker Book Changed the Life of Greg Go By Greg Go, Cofounder and CTO, Wise Bread
How Tennis Balls Serve Multiple Purposes By Paul Michael, Senior Writer, Wise Bread
How a Sheetfed Scanner Reduced Clutter & More By Mark Frauenfelder, Coeditor, Boing Boing
How a Whiteboard Turned into Family Fun By Michael Ho, Writer, Techdirt
From Sod to Soaps By Molly Banks, Bend, Oregon
How Changing Schools Inspired a Life Path By Chris Cameron, Writer, ReadWriteWeb
How an Aerolatte Milk Frother Save Money & Calories By Gareth Branwyn, Editor in Chief, Make Magazine
How A Purple Laptop Case Launched a Brand By Sarah Winfrey, Senior Writer Wise Bread
How A Cigar Box Guitar Turned into a Larger Idea By Mark Frauenfelder, Coeditor, Boing Boing
How a Shipping Envelope Turned into A Laptop Sleeve By Yuka Yoneda, Writer, Inhabitat
How An Ice Cube Tray Saved A Kitchen By Jasmin Malik Chua, Managing Editor, Ecouterre
How A Record Player Taught a 5-year-old History By David Pescovitz, Writer, Boing Boing
How a Vacation Digital Camera Turned into a Career By Myscha Theriault, Senior Writer, Wise Bread
How a Guitar Landed a Girl and a Pro Fishing Career By Chet Mason, Hoboken, New Jersey
How An Old Table Became a Treasured Possession By Scott Belsky, Founder and CEO, Behance
How A Water Bottle Lead to A Greener Way of Life By Elizabeth Sanberg, Wise Bread
How An Exercise Ball Became a Baby's Rocking Chair By Joyce Hung, Writer, Techdirt
How Ice Cream Lead to Travel and a Business By Elizabeth Sanberg, Staff Writer, Wise Bread
How Idea Paint Reclaimed Lost Office Space & Ideas By Scott Belsky, Founder and CEO, Behance
Networking with a Canon Rebel Digital Camera By Thursday Bram, Editor, Wise Bread
How Twist Ties Saved Me Thousands in Repairs By Julie Rains, Editor, Wise Bread
Waffle Iron Uses for Kids By Lela Davidson, Writer, Wise Bread
How Outdoor Furniture Became a Temporary Indoor Fix By Linsey Knerl, Writer, Wise Bread
How a Conference Revolutionized a Business. By David Ning, Senior Writer, Wise Bread
Learn About Many Different Coffee Filter Uses By Paul Michael, Senior Writer, Wise Bread
The Printouts That Rocked Out By Todd Porter, Seattle, Washington
How A Solar Backpack Lead to Networking & Friends By Jill Fehrenbacher, Founder,Inhabitat
How Moleskine Notebooks Lead to A Journaling Passion By John Jantsch, Founder, Duct Tape Marketing
How Wirecast & A Few Cameras Built Credibility By Julie Hansen, Publisher and COO, Business Insider
How a Ford F-150 Pick-Up Truck Lead to Snowshoeing By Curt Hopkins, Writer, ReadWriteWeb
How a $5 Pulsar Solar Powered Watch Changed My Life By Brandon Hill, Editor in Chief, DailyTech
What Came First the Chicken or the Egg? By Anne Merrit, Bloomington, Indiana
How an Office Treadmill Desk Increased Productivity By Will Chen, Cofounder and Marketing Director, Wise Bread
Using WD-40 as Stainless Steel Polish By David Altavilla, Founder and Editor in Chief, HotHardware
How MyFitnessPal Started a Healthy Community By Owen Thomas, Executive Editor, VentureBeat
How Bose Speakers Outlasted Three U.S. Presidents By Harry McCracken, Editor, Technologizer
Lasting Friendship Around the Power Outlet By Mike Masnick, Founder and Editor, Techdirt