What You Really Save.
How did Kodak get their numbers? They got very selective with their data, comparing their costs to the
least cost-effective options from competitors. They also assumed you'd print 125 pages per month (documents and photos).
However, according to Lyra Research, Inc., the printing industry's premier research firm, a typical home customer prints barely half that
1.
In reality, Kodak printers might save you as little as a dollar per month.
1 Incidentally, Kodak has overstated savings
before according to
PC Magazine.
If you're curious, examine the cost-per-page comparisons
here.
Discover how more innovation means more value.
FULL DISCLOSURE. IT'S A BEAUTIFUL THING.
| Printer
Price | Total annual cost, HP printer | Total annual cost, Kodak printer | Annual savings with Kodak | Monthly savings with Kodak1 |
| $299
(HP PhotoSmart Premium Fax) | $66.15 | $54.79 | $11.36 | $0.95 |
| $199
(HP PhotoSmart Premium) | $66.15 | $54.79 | $11.36 | $0.95 |
| $149
(HP PhotoSmart Plus) | $66.15 | $54.79 | $11.36 | $0.95 |
| $129
(HP PhotoSmart C4780) | $97.45 | $54.79 | $42.66 | $3.56 |
Listed above are the estimated annual printing costs for HP printers using XL (high-yield) supplies and Photo Value Packs paper, and for Kodak printers using their lowest-priced supplies and Ultra Studio Gloss, their most comparable paper.
We also assumed a typical home customer's printing volume, approximately 63 pages per month.
Note: Kodak's numbers would be even smaller if you used HP multipack supplies.
Of course, numbers rarely tell the whole story.
Now see how much more HP delivers for just a little extra
