This book provides actionable marketing and sales information for business owners and marketing managers. Sponsored by HP, all chapters can be downloaded for free six months before the official publishing date (regular retail value is $39.95). Beautifully illustrated and chock full of check lists, worksheets, tips and tricks, the book provides you with updated information on:
•
Finding your business focus
•
Getting more client appointments
•
Optimizing your web activities for search engines
•
Creating word of mouth through new media tools like blogs, wikis, optimized landing pages and much, much, more!
About the contributors
•
Oliver Fritsch (Author) has been working as an international sales and marketing expert for more than 15 years. He led customer-focused marketing initiatives for clients like HP, Zanox, Aventis, and others in the U.S., Europe, and Asia. He is CEO of Cendesic.com, a digital marketing agency in Boise, Idaho and Berlin, Germany.
•
Ines Bitsch (Graphic Designer) is designer, art director and illustrator and has over 15 years experience in advertising, fashion and interior design. Her mission is to inspire soulful rooms, products and customer experiences. She also teaches fellow female entrepreneurs how to succeed in business. She is founder and CEO of Mood-Management-Ltd.de in Germany.
How it works
Every month we will publish a new chapter that will help you to improve your marketing activities and increase your sales.
With so many ways to spend your marketing dollars, which marketing tools will be the most effective for your business? Discover how to
•
Choose marketing goals
•
Select promotion tools
•
Measure your marketing effectiveness
Chapter 5: Branding
What do you stand for?
Release date: June 15, 2008
Is brand-building a luxury only multinational corporations can afford or should you build your own brand too? Find out how to
•
Create a brand
•
Grow your brand
•
Manage your brand ecosystem
Chapter 6: Being found
Where are your customers looking for you?
Release date: July 15, 2008
Web 2.0 and social media sites have changed how your customers use the web. This chapter will teach you how you can
•
Reach customers beyond your website
•
Use Search Engine Optimization to get more traffic to your website
•
Convert visitors into buyers on your landing page
Chapter 7: Promoting
Which tools will create awareness for you?
Release date: August 15, 2008
Are traditional marketing and promotional activities still worth the effort? You bet! In this chapter you will learn how to
•
Get your products and services into the news for "free"
•
Create high customer visibility with a low budget
•
Launch a direct mail campaign
Chapter 8: Connecting
How can you create a written proposal that reflects your philosophy?
Release date: Sept. 15, 2008
Learn how to use your office printer to create a proposal with a special touch. Create a flyer that
•
Reflects your personal philosophy
•
Tells your story
•
Makes a lasting impression
Chapter 9: Growing
How can you keep developing your business?
Release date: October 15, 2008
Your customers are talking about you, if you like it or not. How can you harness this new reality and use it to your advantage? In this chapter you will discover how to
Printable version
