John Jantsch is a marketing coach and creator of the Duct Tape Marketing small business marketing toolbox. He is the author of Referral Flood – a small business referral marketing guide, Blog Lightning – A step by step guide to business blogging and Internet Storm – a small business Internet marketing guide. You can learn more by visiting his blog, named "Best Small Business Marketing Blog" by the readers of Marketing Sherpa, at http://www.ducttapemarketing.com/weblog.php.