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| Introduction: By printing your own marketing materials, you can enjoy control over the amount you print plus the convenience of always having what you need on-hand. And, with HP color printers, papers, and customizable templates, you can create print-shop quality marketing materials without the high price tag! Whether you need informative brochures, eye-catching flyers, or creative business cards, HP has you covered. |
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| The control you get from printing your own marketing materials can save you money and materials. |
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| Easily create print-shop quality brochures, photos, or presentations, right in-house. |
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| Printing your own marketing materials offers a variety of benefits. See how printing in-house compares to print shops: |
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| Savings |
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Print shop: Not only will you pay higher prices, but these initial costs may sway you to order more than you really need. This can lead to stacks of outdated materials. |
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In-house: By creating and printing your own-and only what you need, you can save money and materials. |
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| Flexibility and control |
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Print shop: When it comes time to reprint, fix errors, or update content, many print shops charge for changes in addition to printing. |
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In-house: With fewer hardcopies on hand, you avoid making hundreds of flyers obsolete due to changes in staff or business offerings. Plus, you'll always have business cards or brochures available for a last-minute client meeting. |
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| Personalization |
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Print shop: Unless you have a designer on staff, many print shops charge steep prices for designing a brochure or flyer that you may not even like. |
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In-house: Be in control—and not just of how many you print or when! With a little creativity and a variety of free, quality HP templates to choose from, you can reflect the unique style of your business without hiring a designer. |
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Create marketing materials |
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| Color HP printers can create an array of marketing materials for your business kit, including flyers, brochures, posters, and more! |
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| If you're looking for an entire business kit, visit the HP Creative Studio for free, easy-to-use templates. |
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| With a branded business kit, even a one-person business can appear to have the muscle of a dedicated marketing department. |
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| Materials you can create with an HP printer: |
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Business cards with logos or photos |
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Letterhead or stationery |
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Full-color posters and flyers |
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Double-sided booklets and brochures |
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Wide-format materials up to 13" x 19" |
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Company-branded clothing with do-it-yourself HP Iron-on Transfers |
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| Free HP templates |
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HP Creative Studio: Create professional business cards, letterhead, and shipping labels in a variety of colors and designs. Import a photo or logo to personalize, and you're ready to print! |
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Marketsplash by HP: With Marketsplash, you're in the designer's seat! Create logos, design loyalty cards, flyers, and more. Most services are free. |
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| An HP Photosmart is the perfect choice for offices that want lab-quality photos, such as realtors or designers. |
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| HP Officejets offer professional color documents for up to 50% lower cost per page and energy use than lasers.2 |
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| HP offers a variety of multi-function color printers that can affordably create beautiful marketing pieces. |
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| For brilliant photo prints: |
| An HP Photosmart is the perfect choice for those who want lab-quality photos, such as realtors or designers. Added benefits? |
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Printing in color that won't break the bank with affordable, individual inks. |
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Print on-demand with an auto-engaging photo tray. |
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Print PC-free from a memory card or print while away from the office! Send marketing materials from any device with e-mail capabilities using HP ePrint.1 |
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| For marketing materials and office documents: |
| HP Officejets are versatile, offering print-shop quality color plus affordable black-and-white printing for everyday documents. An HP Officejet offers the same benefits of a Photosmart, plus: |
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Professional color documents for up to 50% lower cost per page and energy use than lasers.2 |
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Print water-resistant documents on plain paper using inks designed for business. |
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Save marketing materials to the cloud—and then print instantly—and PC-free—with HP Print Apps.3 These printers also offer HP ePrint.1 |
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| For wide-format marketing materials: |
| An HP wide-format printer can help you create big, bold marketing statements! They offer all the same perks from above, plus the ability to print on media from 3" x 5" up to 13" x 19". Learn more about wide-format printing. |
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| Look for HP papers with ColorLok Technology, which delivers brighter colors, bolder blacks, and faster drying times. |
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| Print up to three times more pages with HP high-capacity (XL) cartridges versus HP standard-size cartridges.5 |
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| Whether printing marketing materials or annual reports, don't compromise on quality! Choosing the right materials for the job can mean the difference between legible and memorable. |
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| Why HP paper? |
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For professional quality materials: Most HP papers feature ColorLok Technology, which delivers brighter colors, bolder blacks, and faster drying times. ColorLok is now the standard in many of HP's most popular Everyday Papers, including HP Multipurpose, Office, and Color Inkjet papers. |
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For any project: HP paper comes in a variety of finishes, weights, brightness, and sizes, including paper for color printing, multi-purpose, brochures and flyers, plus special media printing. Learn how to choose the right paper for the job. |
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| Why HP ink? |
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For materials that will be passed around—and passed on: Original HP ink is specifically engineered to work with HP paper for brilliant, durable color documents that dry quickly and stand up to handling. |
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Get more materials for less: Original HP ink cartridges are proven to be more reliable than bargain ink cartridges! Original HP ink cartridges print up to two times the pages—on average—than refilled cartridges tested.4 |
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Really spread the word: HP high-capacity (XL) cartridges stretch your printing dollars even further! Print up to three times more pages with HP XL cartridges versus HP standard-size cartridges.5 |
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| Use full-color photos, illustrations, and charts—they're the most important part of your flyer or brochure! |
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| Always proof your information twice—specifically your business's contact information. |
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| When creating your own marketing materials from scratch, there is a lot to keep in mind! |
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| Create eye-catching design |
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Photos, illustrations, and charts are the most important part of your flyer or brochure—don't skimp! |
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Use full color to stand out from the crowd. Coordinate the same colors throughout your materials. |
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Less is more—meaning white space is okay. Don't let your message get lost in the clutter. |
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| Write great content |
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Grab attention with bold headlines. Also, don't bury crucial information in body copy. |
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Keep your language simple and focused. |
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Know what your call-to-action is and mention it more than once. |
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Include up-to-date contact information. |
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| Proofing |
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Check for misspellings of words—and for words that are spelled correctly but are the wrong word (such as "lose" and "loose"). |
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Inspect the facts! Make sure all your information is accurate and up-to-date. |
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Always print a draft in black-and-white and read content out loud. It's also a good idea to have a second pair of eyes check it over. |
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| The best part about choosing an HP printer for in-house marketing materials? Any printer you choose is ideal for everyday documents, too. Discover all the perks of HP inkjet printers: |
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Print, copy, scan, fax |
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25-page automatic document feeder |
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Wireless printing and sharing6 |
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4.3" color touchscreen |
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5 individual ink cartridges |
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Access to HP Business Print Apps—even print on the go with HP ePrint3,1 |
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Print, fax, scan, and copy |
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35-page automatic document feeder |
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Print on various papers and in sizes from 3" x 5" to 13" x 19" |
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Get professional color documents for the lowest cost per page compared with in-class, wide-format inkjet all-in-ones7 |
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Print from across the office—or the country—with HP ePrint1 |
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Access and print Web content without a PC3 |
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Print, copy, scan, fax |
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Wireless printing and sharing6 |
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4.3" color touchscreen with gesturing |
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50-sheet ADF and automatic double-sided printing |
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Access to HP Business Print Apps—even print on the go with HP ePrint3,1 |
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Additional 250—sheet input tray |
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| 1. |
Requires an Internet connection to the printer. Feature works with any connected Internet- and email-capable device. Print times may vary. For a list of supported documents and image types, see www.hp.com/go/eprintcenter. And for additional solutions, see www.hp.com/go/mobile-printing-solutions. |
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| 2. |
Majority of color laser printers <US$300 and AiOs <US$600, March 2011; for details, see www.hp.com/go/officejet OJ Pro ISO yield with highest-capacity cartridges based on continuous printing; see www.hp.com/go/learnaboutsupplies. |
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| 3. |
Requires a wireless access point and an Internet connection to the printer. Services may require registration. App availability varies by country, language and agreements. For details, www.hp.com/go/eprintcenter. |
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| 4. |
A Buyers Laboratory Inc. 2011 study commissioned by HP compared Original HP ink cartridges (60XL, 56A, 57A, 74XL and 75XL) with refilled ink cartridges sold in North America. For details, see http://www.buyerslab.com/products/samples/HP-Inkjet-Cartridges-vs-Refilled-Cartridges.pdf(1.49 MB, PDF). |
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| 5. |
Compared with standard Original HP Black and color ink cartridges. Average based on ISO/IEC 24711 or HP testing methodology and continuous printing. Actual yield varies considerably based on content of printed pages and other factors. Some ink from included cartridge is used to start up the printer. For details see: www.hp.com/go/learnaboutsupplies. |
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| 6. |
Wireless performance is dependent upon physical environment and distance from access point. Wireless operations compatible with 2.4GHz routers only. |
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Letter cost per page comparisons for B-size inkjet all-in-ones with fax less than $300 from major vendors as of 3/10. Details: www.hp.com/go/Officejet. OJ ISO yield with highest-capacity cartridges based on continuous printing. Details: www.hp.com/go/learnaboutsupplies. |
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