Despite the strength of electronic media, printing capability is still a big part of business. Print materials can have a strong impact on your company both internally and externally.
Color printing, in particular, can help you create high-impact collateral. Research shows that printing with color:
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Increases comprehension by up to 73%1
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Raises readership by up to 40%2
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Accelerates learning by up to 78%3
Make information attractive to read and increase retention of that information by using color. And to keep the cost of color printing low, it's crucial that you use the right printer for the job. The topics that will help you match the right network color printer to your user's needs include:
Johnson, Virginia, "The Power for Color," Successful Meetings, June 1992, Vol. 41, No. 7, pp. 87, 90.
2
"Business Papers in Color. Just a Shade Better," Modern Office Technology, July 1989, Vol. 34, No. 7, pp. 98-102.
3
Embry, David, "The Persuasive Properties of Color," Marketing Communications, October 1984.
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