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The power of color

Color can have an astounding impact on all the communications that fuel your organization's success. From presentations to marketing collateral, this section helps you review ways HP color can engage, organize and persuade. We also show you how specific colors and color combinations can produce the desired effect in your communications.

Engage, inform and persuade

Engage
Color increases brand recognition by up to 80 percent¹ while improving readership as much as 40 percent². You often get just one chance to put your marketing messages in front of a customer.

Inform
Besides improving readership by 40 percent, color also accelerates learning from 55 to 78 percent³, and comprehension by 73 percent⁴.

Persuade
Color increases motivation or participation. Ads in color are read up to 42% more often than the same ads in black and white⁵.

Using color to influence

Review the following tools and information to learn specific ways color can influence, and how to apply this to your documents.

The meaning of color

An interactive tool allowing you to quickly view a range of colors and the meanings or emotions they generally evoke.

Harmonize colors

A selection of complementary color combinations organized by the type of mood or image they convey.

Create custom colors

A helpful tip to help you easily design custom colors in your presentations.

(1) University of Loyola, Maryland study.

(2) "Business Papers in Color. Just a Shade Better", Modern Office Technology, July 1989, Vol. 34, No. 7, pp. 98-102.

(3) Embry, David, "The Persuasive Properties of Color", Marketing Communications, October 1984.

(4) Johnson, Virginia, "The Power of Color", Successful Meetings, June 1992, Vol 41, No. 7, pp. 87, 90.

(5) White, Jan V., Color for Impact, Strathmoor Press, April, 1997

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