All-in-One devices give you the printing, copying and scanning flexibility to produce your own marketing collateral, from business cards to brochures and beyond, and HP has a wealth of resources to help you turn out professional quality work consistently.
Internally, you have the best understanding of your own customers, products and services. You've also determined the best way to sell what you offer, but you can't be everywhere at once and you won't necessarily be there when the customer is making a purchasing decision. That's why you need to produce marketing materials and that's why you need HP in-house marketing.
If you have an AiO, you've got your own ad agency at your fingertips
The in-house marketing site provides free tools to produce marketing materials that will appeal to your customers and help you close sales. If you're starting at the beginning, the site offers free business identity kits-giving an inviting, uniform look and feel to your-
•
Brochures
•
Flyers
•
Business cards
•
Newsletters
•
Postcards
•
Shipping labels
•
PowerPoint presentations
Choose from designs that work on software you're likely to have already: Microsoft Word, PowerPoint or Publisher; CorelDraw; or QuarkXPress. These kits will help you determine your company's original image or give it a makeover. You'll also find free business templates and images to produce professional, printed marketing materials for calendars and custom logos. The large library of free images gives you the ability to illustrate your ideas.
We've also teamed up with StockLayouts to offer you additional marketing templates. These eliminate guesswork as they're completely designed, ready to edit and print. They include high quality stock photos and original artwork and are editable in Microsoft Word, Microsoft Publisher, QuarkXPress, Adobe InDesign, Adobe Illustrator, Adobe PageMaker and CorelDRAW.
If you need a little help ramping-up your creative processes, you might consider the how-to guides. These help you create professional-quality marketing collateral with step-by-step instructions. There are also free instructor-led classes available online 24/7 for:
•
Adobe Photoshop
•
Microsoft Word
•
CorelDRAW
•
Adobe Acrobat
•
Microsoft Publisher
You can also access courses on how to build your business identity, digital photography and running your direct marketing campaign. For a step-by-step system to create high-impact documents, you might also consider using the HP Marketing Assistant Software. This Software comes with some Color LaserJet devices or can be purchased for $99.
You may have found out the hard way that while printing large quantities of a single item is cheaper in the short run, it's not necessarily less expensive down the road when names, features, benefits, URLs, addresses or designs change. A great benefit of creating and printing materials in-house is that you can simply print what you need, when you need it. This also means that you can customize marketing for specific opportunities and customers.
Using HP AiOs in combination with all the resources at your command at the in-house marketing means that you get even more bang for your buck than you would with a simple color printer.
Printable version
