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HP Executive Discusses Convergence of Entertainment and Technology at NAB 2000

Brice Clark Joins Panel on Technology in 2010

LAS VEGAS, April 11, 2000 -- Hewlett-Packard Company's Brice L. Clark, director of strategic planning for ProCurve Networking by HP, will participate today in the Technology 2010 panel discussion here at the National Association of Broadcasters (NAB) annual conference. Clark will contribute to the session titled "The Convergence of Entertainment and Technology: A View from the Year 2010."

Technology 2010 will explore how technology must work in tandem with the creative community and will never be an end in itself for entertainment. Questions will be raised on how broadcast cable, wireless and satellite are implemented, as well as how technology has expanded to the reach of the broadcaster.

"Today, we are the Jetsons," said session visionary and founder of Film Scouts Mayra Langdon Reisman. "And if this is not the future, the real question is where will we be in 2010?"

Various panel discussions will be held as part of the NAB Multimedia World Conference focusing on evolving technologies, applications and opportunities of the Internet and intranet. The goal of these discussions is to show ways to increase business revenues and efficiencies by using the Net.

NAB, the world's largest trade show, focuses on all aspects of television, radio, video, film, entertainment, interactive media, satellite/telecommunications and the Internet. This year's theme, the Convergence Marketplace, covers all the critical technologies for content creation, management and delivery.

HP's ProCurve Networking division is helping to ignite the foreseen explosion of network bandwidth that will enable new ways of creating, presenting and distributing entertainment content. As the No. 1 retail vendor of home PCs in the United States, HP is very interested in how people choose to enjoy entertainment at home. In the future, HP hopes to evolve the role of the PC into other rooms of the home by creating integrated technologies and devices.

As the chief strategist for ProCurve Networking by HP business, Clark is responsible for long-range business and directions for networking solutions. Since 1972, Clark has performed for HP in a variety of positions in engineering, engineering management and marketing management. Clark is the originator of the concept of Ethernet on unshielded twisted pair (UTP) and established the prototype that led to the first UTP Ethernet products.

About HP

Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services for business and home -- is focused on capitalizing on the opportunities of the Internet and the proliferation of electronic services.

HP plans to spin off Agilent Technologies and distribute its shares to HP shareowners by mid-calendar year 2000. Agilent consists of HP's test and measurement, semiconductor products, chemical analysis and healthcare solutions businesses, and has leading positions in multiple market segments.

HP has 85,400 employees worldwide and had total revenue from continuing operations of $42.4 billion in its 1999 fiscal year. Information about HP and its products visit the HP Site.

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