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The History of the HP Logo (PDF file)  March 24, 2008
The first visual image of the HP logo made its debut in 1941 and has evolved over the years. View the historical journey of the HP logo. |
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| » | Origins DVD
You can order this HP-Commissioned documentary about Bill Hewlett and Dave Packard and the early days of Hewlett-Packard and Silicon Valley. |
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| » | HP Branded Mail Stamps
How would you like to enhance your outgoing mail with a little piece of HP? New, eye-catching HP postage is now available exclusively for sale to all employees and retirees. |
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Hewlett-Packard is engaged in a campaign to reclaim our brand value. Our brand is an asset we own. It is our reputation and a promise to our customers. When properly managed, our brand creates demand for products and services to help us sustain price premiums. Brand performance can account for 40% of the factors that drive shareholder value. So there is tangible value in managing and promoting our brand.
We are enlisting employees in our brand campaign to serve as brand champions and would like to invite retirees to join us as well. Each of us has an individual relationship to our brand and a vested interest in the performance of the company.
As brand champions, we represent HP to the public — what we do and say influences the perception family and friends have of HP. Do we speak well of HP and its products? Do we back up our words by using HP products in our homes?
On the surface, these might seem like small gestures, but they send an indelible message that you embrace the HP brand and embody its promise to our customers.
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© 2009 Hewlett-Packard Development Company, L.P.
