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HP Retirees: Brand Ambassador

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HP’s New Brand Platform

Brands you love and value deliver a consistent and superior experience every time – whether it’s a website, a product, a service, an ad or a conversation with an employee. Together, these experiences create unforgettable impact, which in turn drives preference and brand value

Our customers expect nothing less from HP – and each one of us should aim to surpass their highest expectations.

Today, customers have a limited view of what HP has to offer, as do many of our employees and retirees. Our retirees are important to HP and represent the heritage of our company. As an active and influential base of advocates, retirees are a critical extension of HP’s brand and culture. When we are not all aligned in how we deliver the HP brand, we are not unleashing our full potential. In the last four years HP has made 40 acquisitions. This has created amazing business opportunities—and delivered a world-class portfolio—but left many of us feeling more attached to where we came from rather than a part of where we are going together. Now is the time to be one HP.

Going forward, HP is adopting a single brand strategy that will unify us in the marketplace, amplify the power of our portfolio and give each of us clarity on our role in building brand value. Our new brand strategy builds on our strengths and our heritage while clearly focusing on the differentiating qualities that will lead us forward.

Further reinforcing our single brand strategy, we will use one HP logo across the company. Going forward we will adopt the HP “circle” logo – which is currently used in business group go-to-market activities.

More Information

Read “What Brand Means for Us”, an HP overview of HP’s brand platform.

Review Frequently Asked Questions about brand and, the new HP brand platform.

Get Involved

Interesting in volunteering to share the HP brand message? We are piloting a few programs to allow HP retirees to get more involved with HP products, learning about innovative technologies and volunteering at HP worksite events. Stay tuned for more information.

Would you like to get involved in community outreach? Check out the volunteering section of the HP Retiree website.

Ambassador Tools

We are inviting retirees in our brand campaign to serve as brand ambassadors and would like to invite retirees to join retirees. As brand ambassadors, we represent HP to the public — what we do and say influences the perception family and friends have of HP. Here are some resources to help:

»Executive Customers Relations (ECR) lock
Access special Executive Customers Relations (ECR) contact options to report problems with HP equipment or services for themselves or friends and relatives.
»Employee and Retiree Purchase Program (EPP)
»Share savings with your Friends and Family with the US Friends and Family program
»Check out HP branded merchandise lock