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Hewlett-Packard is engaged in a campaign to reclaim our brand value. Our brand is an asset we own. It is our reputation and a promise to our customers. When properly managed, our brand creates demand for products and services to help us sustain price premiums. Brand performance can account for 40% of the factors that drive shareholder value. So there is tangible value in managing and promoting our brand.
We are enlisting employees in our brand campaign to serve as brand champions and would like to invite retirees to join us as well. Each of us has an individual relationship to our brand and a vested interest in the performance of the company.
As brand champions, we represent HP to the public — what we do and say influences the perception family and friends have of HP. Do we speak well of HP and its products? Do we back up our words by using HP products in our homes?
On the surface, these might seem like small gestures, but they send an indelible message that you embrace the HP brand and embody its promise to our customers.
Watch this page for more information!
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