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Mail addressing inkjet benefits

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Mail addressing

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Cost-effective color

When it comes to using spot color to meet customer demands and improve response rates in the mail-addressing arena, HP and our OEM partners are delivering the industrial thermal inkjet imaging (TIJ) solutions of tomorrow—today.

It's a fact. Consumers respond to color. Research for the direct marketing industry shows that color sells products up to 80 percent more effectively than black and white—and it improves comprehension and recall. Printing in color is no longer an option for your operation—it's a core requirement.

Spot color printing with an HP TIJ solution is affordable due to using replaceable ink cartridges or bulk supply systems.

Consider the advantages of thermal inkjet technology to mail addressing printing

  • High-quality: With HP TIJ solutions, your printing is always crisp and sharp—text and images alike benefit from rich, dark black and attention-grabbing spot color.

  • Versatile: HP TIJ solutions enable you to print on the wide variety of coated and uncoated paper used in the direct-mail industry.

  • Fast: Inks used in HP TIJ solutions dry in less than one second on porous paper—and the same on coated paper, using a standard IR heater.

  • Affordable: HP TIJ solutions include a lower printer purchase price and maintenance costs, making it easier to acquire an HP solution and providing an incentive for replacing old machines.

  • Reliable: Put proven HP technology and advanced engineering to work for your operation.

  • Environmentally safe: HP TIJ solutions use water-based ink, so you no longer have to account for toxic solvents, saving time and money.

  • Easy: HP TIJ solutions do not depend on a complicated ink-supply replacement process, manual calibration, alignment, or expensive printhead changes—cartridges simply snap in. Plus, you get a new printhead built in with each cartridge.
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