Competitive businesses are catching on to the importance of color. They are creating everything from store receipts to monthly bills with eye-catching, personalized color (pdf: 40 KB). Industry experts predict that businesses not using color may be left behind.
According to the Gartner Group, an independent market research firm, nearly 75 percent of businesses in 2001 used spot color in printed materials directed at consumers. Nearly 50 percent of these materials contained spot color content customized for the recipient, and 90 percent of this color printing was produced on commercial and industrial printers.
Color is a proven tool to make sure consumers notice, remember, and buy your products. With HP thermal inkjet technology (TIJ) solutions , you can easily add color to an existing system, allowing you to print in black and color at the same time. HP TIJ solutions utilize spot colors, special colors, and four-color processing. Contact us for details.
