MARKETING TO THE NEW CUSTOMER
Today customers have higher expectations of companies and brands. They have evolved into enlightened consumers and have the power to propel brands to tremendous success. Join us on Input | Output as we talk to Zappos CEO Tony Hsieh about leveraging technology and people for the good of the customer and positioning your brand for success.
Click "Chapters" to go deeper into the discussion.
Zappos CEO Tony Hsieh discusses the evolution of the modern consumer and how meeting higher expectations can have the power to catapult brands to tremendous success. By redefining customer service, Zappos has become a billion dollar business with millions of loyal site visitors. Along with being an executive and entrepreneur, Tony recently authored the book Delivering Happiness.
Click here to go to Tony's's full bio page.