NEW MARKETING IN THE NEW NORMAL

With John Battelle, we discuss how technology has changed the dynamic between consumers and corporations – and learn how social media is empowering individuals and forcing companies to relearn how to talk to their customers.

John Battelle is an accomplished journalist and serial entrepreneur. Founder, Chair, and CEO of Federated Media Publishing, Battelle is also the Executive Producer of the Web 2.0 Summit and band manager of the collaborative weblog Boing Boing. In 2005 Battelle authored The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, an international best seller published in more than 25 languages.