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		<lastBuildDate>Mon, 10 May 2010 01:51:00 GMT</lastBuildDate> 
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			<title>New Marketing in the New Normal</title>
			<link>http://www.hp.com/large/campaign/input/index.html</link>
			<description>With John Battelle, we discuss how technology has changed the dynamic between consumers and corporations – and learn how social media is empowering individuals and forcing companies to relearn how to talk to their customers.</description> 
			<pubDate>Mon, 10 May 2010 01:51:00 GMT</pubDate> 
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			<title>Unconventional Solutions Require New Incentive Systems</title>
			<link>http://www.hp.com/large/campaign/input/surowiecki.html</link>
			<description>Several experiments in crowdsourcing have been successful in achieving cost-effective results.  With the availability of more and more connected individuals, aggregated information can be gathered and analyzed in ways that were not even possible just a few years ago.  We look at the recently completed 2009 DARPA Network Challenge for lessons on developing successful crowdwork projects and the incentives behind effective solution-finding schemes.</description> 
			<pubDate>Mon, 04 Jan 2010 12:51:00 GMT</pubDate> 
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			<title>The Creative Class in the 'New Normal'</title>
			<link>http://www.hp.com/large/campaign/input/florida.html</link>
			<description>The term &quot;creative class&quot; does not refer to art school graduates working day jobs in coffee shops. And while it does include creative pros, such as art directors and designers, the &quot;creative class&quot; is more than a creative department. It’s what social theorist Richard Florida describes as &quot;people in design, education, arts, music and entertainment, whose economic function is to create new ideas, new technology and/or creative content." In the recession-minded &quot;new normal&quot; economy, business leaders may want to look to the creative class – and its talent for creative problem solving – for lessons about how to add value, save resources and improve quality.</description> 
			<pubDate>Tue, 01 Dec 2009 12:51:00 GMT</pubDate> 
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			<title>Forget Hoarding Information: The Future Of Business Is Radical Transparency</title>
			<link>http://www.hp.com/large/campaign/input/halvorson.html</link>
			<description>Implementation of new technology solutions to healthcare IT can yield previously unattainable levels of data sharing across care networks.  This means greater visibility into patient needs, driving efficiency – but most importantly, improving patient care.   Here we look at the mechanism of transparency transforming business at large, and what that could mean for your future business economy.</description> 
			<pubDate>Wed, 11 Nov 2009 10:15:00 GMT</pubDate> 
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			<title>Companies Must Rethink Strategies to Match a 'New Normal' Economy</title>
			<link>http://www.hp.com/large/campaign/input/anderson.html</link>
			<description>This recession is unlike any other we’ve experienced. &quot;We are experiencing not merely another turn of the business cycle,&quot; says Ian Davis in McKinsey Quarterly, &quot;but a restructuring of the economic order.&quot; When we get out of this, it will not be business as usual – people won’t be spending as much, banks won’t be freely loaning money and technology will continue to shake the power structure between the people and institutions.</description> 
			<pubDate>Wed, 23 Sept 2009 10:15:00 GMT</pubDate>
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