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MARKETING TO THE NEW CUSTOMER
Tony Hsieh
In our interview with Tony Hsieh, he discusses the impact of customer service and the modern consumer. Zappos CEO Tony Hsieh believes meeting consumers' higher expectations can have the power to catapult brands to tremendous success. Listen to this discussion and discover how Zappos became a billion dollar business by putting service first and how your business can harness consumer loyalty.
Behanceteam: "Hsieh advices focusing on existing customers and making their experience better, rather than gaining more of them #hpio http://bit.ly/aPhyLS "
simonemccallum: Loyalty from employees comes when you have a personal and emotional connection with them : Zappos CEO #hpio
WriterChanelle: "B2B has the ability to build stronger relationships with customers than B2C. Loyalty comes with stronger relationships." #hpio
ubergizmo: the easiest way is to hire people whose values match your company core values - figuring out those values from the start is best #hpio
CathyWebSavvyPR: Tony Hsieh - part of his reason for writing the happiness book is 2 help other cos & ppl; he made mistakes B4 Zappos #hpio
WriterChanelle: "There are too many who assume you have to sacrifice making employees happy in order to maximize profits"
Individually, the speakers are authors, economists, CEOs, researchers, designers and anyone with in-the-now ideas. Collectively, they are the world’s leading thinkers here to share their knowledge and insights to inspire your thinking.
