John Battelle is an accomplished journalist and serial entrepreneur. Founder and CEO of Federated Media Publishing, Battelle is also the Executive Producer of the Web 2.0 Summit and band manager of the weblog Boing Boing. In 2005 Battelle authored The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, a best seller published in more than 25 languages. Previously, he occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was CEO of Standard Media International (SMI), publisher of The Industry Standard. Prior to that, he was a co-founding editor of Wired magazine.