JOHN BATTELLE

About

John Battelle is an accomplished journalist and serial entrepreneur. Founder and CEO of Federated Media Publishing, Battelle is also the Executive Producer of the Web 2.0 Summit and band manager of the weblog Boing Boing. In 2005 Battelle authored The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, a best seller published in more than 25 languages. Previously, he occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was CEO of Standard Media International (SMI), publisher of The Industry Standard. Prior to that, he was a co-founding editor of Wired magazine.

Websites

John Battelle’s Blog John Battelle on Twitter

Links

Battelle On The Future Of Search CM Summit: Marketing In Real Time Battelle On Web Trends 2010

Latest Tweets

bgaffnbk: Brand's challenge: 1. Listen to "noise" 2. Find the signal; 3. Curate it up; 4. Add value. (via @johnbattelle #hpio http://bit.ly/KClzT

TonyHailu: "Marketers need to have skill sets of publishers to add value within audience's content journey" http://bit.ly/9r2q3i #hpio

webbuzz_mkt: If a brand makes your day a little easier or adds value in the form of advice, that can differentiate http://ht.ly/1EX67 #hpio

danec: John Battelle: Microsoft isn't off the table. They might own the table! http://bit.ly/9r2q3i #hpio

harrymccracken: Future of marketing is MOLRS (Mobile, Local, Realtime, Social) sez @johnbattelle #hpio http://bit.ly/KClzT

behance: In describing the evolution of the web, @johnbattelle says we're still "fish with feet" #hpio http://bit.ly/KClzT

cogg: search literacy is about learning to ask good questions. Hmmm, not validating answers? #hpio