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The “HP LaserJet Pays You Back” global marketing campaign illustrates the surprising returns of using an HP Color LaserJet Multifunction Printer: over time, the printer pays for itself through money saved – up to $2,500 within one year – and then continues to pay customers back through energy, paper and toner usage. To broaden awareness of the HP LaserJet as a business investment, the campaign – which will appear in 11 countries around the world – includes customer touch points across print, online and point of purchase.
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