HP unveils innovative ink supplies strategy

Company information

Customer experience & images

HP listened to its customers and learned that one size does not fit all. See how HP is fundamentally changing its supplies strategy to give consumers more choice and better value - as well as a simple purchasing experience with new naming format and color-coded packaging, both online and in-store.

Making things simpler for consumers, HP has designed its online shopping site to mimic the retail environment. Click below for a video demonstration of the online shopping experience.

» View demo (10,646 kb)

Beginning this year, HP is aligning all existing and new ink cartridges into three distinct color-coded categories. Click below to view the new retail shopping experience.

» Image HP is changing the way it delivers inkjet cartridges to its customers to offer more choice, greater value, and a simplified shopping experience, both in-store and online.

» Image HP is systematically rolling out a new product naming format and color-coded packaging system across its entire inkjet cartridge portfolio - for easier selection by customers.

» Image HP's newly expanded inkjet cartridge portfolio, color-coded packaging system and naming format are designed to help customers quickly and easily find the right supplies that offer the best value for their printing needs.

» Image Organized around three color-coded categories - standard (blue), value (green) and specialty (red) - the new system continues to deliver the superior reliability and print quality customers expect from HP.

» Image HP has extended its color-coded system to point-of-sale materials such as updated ink selection guides that attract customers' attention in retail aisles and direct them to the appropriate supplies - minimizing confusion among multiple options and increasing overall customer satisfaction.