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March 8, 2007 — HP today made a series of announcements that further evolve its digital photography business, becoming the only company to deliver not only a truly complete, but highly connected photography experience. As part of today's announcements, the company introduced HP DreamColor Technologies, the industry's first highly integrated system that delivers the greatest level of digital color consistency across a series of color devices. Additionally, furthering its commitment to delivering consumers a more engaging and connected digital photography experience, HP today launched 12 new digital photography products, technologies and services.


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HP Extends Digital Photography Offering with the Most Connected Experience for Consumers and Pros

March 8, 2007 — HP today made a series of announcements designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists.

» Read the full news release

HP Launches DreamColor Technologies for Accurate Digital Color Reproduction Across Multiple Devices

March 8, 2007 — HP today announced the industry's first highly integrated system that delivers the greatest level of digital color consistency across a series of devices.

» Read the full news release
» DreamColor web site

Executive keynote


Vyomesh Joshi (VJ) spoke to his vision for the digital photography market and how HP is uniquely positioned to lead to this space
» Click to enlarge image
Vyomesh Joshi (VJ), executive vice president of HP's Imaging and Printing Group, delivered a keynote address at the Photo Marketing Association (PMA) tradeshow, speaking to his vision for the digital photography market and how HP is uniquely positioned to lead to this space. Additionally, Joshi was joined on stage by Jeffrey Katzenberg, chief executive officer and director of DreamWorks Animation SKG, where the two announced HP DreamColor Technologies—the industry's first highly integrated system that delivers the highest level of digital color consistency across a series of devices.

VJ keynote: 3 p.m. on March 8, 2007

A video replay of the speech will be made available at the link below shortly afterward.

» View keynote video

Event details


PMA 2007
March 8-11
Las Vegas Convention Center
Las Vegas, Nevada
HP Booth #: P131, located in the upper south hall of the Las Vegas Convention Center



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