News release

HP and Photojournalist Rick Smolan Offer Customizable, Print-on-demand Obama Time Capsule Book

HP enables new publishing model with print-on-demand technology

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HP and Rick Smolan, co-creator of the best-selling “Day in the Life” and “America 24/7” books, today announced “The OBAMA Time Capsule,” a first-of-its-kind customizable coffee table book showcasing President Barack Obama’s journey to the White House, including his first 100 days in office.

The book will be available exclusively online at Amazon.com.

HP print-on-demand technology makes it possible for readers to customize the content of their books and print them on demand, eliminating costs and paper waste typically associated with traditional book publishing.

“From grassroots Facebook campaigns to YouTube videos, the Obama campaign took the presidential race to a new level in terms of personalization,” said Smolan, co-founder, Against All Odds Productions. “By combining our team’s compelling storytelling techniques with HP’s state-of-the-art print-on-demand publishing platform, we’re enabling millions of people to seamlessly merge this moment in history with their own personal experiences.”

To create a book, readers purchase the product on Amazon.com. Then, using the HP print-on-demand platform via the Internet, readers simply answer a few questions, upload personal photos and text, and hit “publish.” The result is a photo-rich book, merging each buyer’s name, photos and comments with photographs by America’s leading photographers and original commentary from noted writers. Customization features include:

• A personalized dedication page
• Name on the cover and title page as co-author
• Personal photo displayed on book’s back cover
• A personalized mobile phone text message from President Obama
• A personalized inauguration invitation
• Personal photo appears next to key “who’s who” Obama supporters
• Children’s artwork added to a page of Obama-related artwork from children around the country

To make this book possible, HP developed a web-based platform that “publishes” the book by uploading the reader’s customized pages to a designated print service provider, which then prints the book using HP Indigo digital presses. Using the web-based platform, publishers eliminate the need for large press runs and remove pre-publication costs. Additionally, by only printing what is necessary, excess inventory and waste are eliminated.

“In the digital world, the mashup of professional and personal content is happening all the time. We’re bringing the same capabilities into print by allowing people to customize content before it’s published,” said Michael Mendenhall, senior vice president and chief marketing officer, HP. “Together with forward-thinking publishers like Rick Smolan, HP is democratizing print publishing and innovating new business models that capitalize on this fundamental shift in the industry.”

“The OBAMA Time Capsule” is available exclusively on Amazon.com for an introductory price of $34.95. Additional information is available at www.TheObamaTimeCapsule.com.

About Against All Odds

Against All Odds Productions specializes in the design and execution of large-scale global photography projects that combine compelling storytelling with state-of-the-art technology. Its projects have resulted in numerous best sellers including AMERICA AT HOME, UK AT HOME, Blue Planet Run, AMERICA 24/7, One Digital Day, 24 Hours in Cyberspace, Passage to Vietnam, The Power to Heal, From Alice to Ocean, Christmas in America, and A Day in the Life of America. Fortune Magazine featured Against All Odds Productions as “One of the Coolest Companies in America.”

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein..