News release

HP Takes Data Management to New Heights

Company’s enterprise data warehouse surpasses milestones in users, queries and system size

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HP today announced it has achieved significant milestones in its enterprise data warehouse, making it the largest of its kind in the world and one that serves as an example of the business intelligence possible with today’s technology.

More than 35,000 HP employees are currently using the enterprise data warehouse, an electronic repository that enables users to load, store, retrieve, analyze and manage company information. The system, an implementation of the company’s HP Neoview commercial offering, executes more than 300,000 quarterly business queries with the capability to more than triple in usage.

Consolidating numerous data marts into a single enterprise data warehouse was one of the initiatives that HP identified in 2005 as part of its efforts to transform the company’s IT organization. Since then, HP has more than halved its IT operating costs. Altogether, HP has retired more than 700 data marts, leading to a 70 percent reduction in operating expenses in its business-intelligence operations.

HP’s internal enterprise data warehouse initiative demonstrates how customers can create a more simple and dependable IT structure. HP Neoview is now running in dozens of companies that represent more than $1 trillion in revenue. These customers are able to use HP Neoview’s business intelligence to analyze massive amounts of information in seconds to make better business decisions.

“One of our missions is to provide good, timely information to users so they can make more-informed business decisions,” said Randy Mott, HP executive vice president and chief information officer. “We’ve implemented and are growing what we know to be the first true enterprise data warehouse anywhere in the world, where all company information is available.”

HP’s enterprise data warehouse is built on HP’s flagship data warehousing product, HP Neoview. Based on proven NonStop technology, HP Neoview provides an integrated environment for utilizing data across an enterprise.

Users can perform various kinds of analysis appropriate for their business. For example, Neoview helps retailers understand their customers’ buying patterns or the effectiveness of their merchandise assortment. It also helps manufacturers organize data so they can calculate their costs and gross margins uniformly across different regions.

Now running on standards-based technology, HP Neoview scales easily and can be re-provisioned as new technology arrives, helping customers reduce risk and lower their total cost of ownership.

To fully realize the benefits of its enterprise data warehouse transformation, HP invested in core fundamentals, including programs on information governance, information quality and master data management, to create an integrated enterprise data management environment.

HP’s master data management strategy created common definitions for key business entities such as customer, product and location. This provided an enterprise view across business units of complex information relationships that existed across HP. HP IT teamed with business stakeholders across the organization to focus on data timeliness, consistency and quality, and to develop an ongoing plan for information governance.

The governance model effectively positions HP to manage business, technology, reporting and analytic resources in response to rapidly changing market demands. These initiatives laid the foundation for ongoing benefits provided by the enterprise data warehouse platform and HP’s approach to managing information as a corporate asset.

The HP enterprise data warehouse boasts 384 two-way Intel® Itanium® servers (768 RX262X processors), each with 12 gigabytes of memory. Total storage exceeds one petabyte.⁽¹⁾

HP’s initiative to transform its data warehousing environment is part of a broader investment it is making in business intelligence, including world-class expertise. Through its central research arm, HP Labs, HP is transforming business intelligence from batch reporting for enterprise back offices to pervasive, interactive services that are delivered into online business processes. This enables an enterprise data warehouse to handle both simple and complex queries with faster response times.

“Business intelligence is a key priority for us and we’re sharing with customers our success at getting good, actionable information for better decision making,” said Thomas E. Hogan, senior vice president, Software and Solutions, HP. “HP Neoview has played a key role in HP’s IT transformation, and many customers I talk to have the same challenges we had in terms of the need for real-time access to accurate information.”

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

⁽¹⁾ 1 petabyte equals 1,000 terabytes or 1,000⁵ bytes.

Intel and Itanium are registered trademarks of Intel Corp. or its subsidiaries in the United States and other countries.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.