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HP Placed in “Leaders” Quadrant for Multifunction Products and Printers in Magic Quadrant Report

PALO ALTO, Calif., Dec. 12, 2008

HP today announced industry analyst firm Gartner, Inc. has positioned it in the Leaders Quadrant of its “Magic Quadrant for MFPs and Printers” report.(1)

The Gartner Magic Quadrant positions vendors based on their “ability to execute” and their “completeness of vision.”

According to the analyst firm, vendors are assessed on weighted criteria, including products or services, sales execution and pricing, market responsiveness and track record, marketing execution, customer experience, offering strategy, business model, and geographic strategy.

“In my opinion, HP’s placement in Gartner’s Magic Quadrant in the leaders quadrant is a testament to our strong customer relationships and our ongoing commitment to deliver the most robust MFP solutions to customers all over the world,” said David Murphy, senior vice president, LaserJet and Enterprise Solutions, Imaging and Printing Group, HP. “We will continue to set the industry standard by extending our MFP portfolio and complementing it with innovative software solutions that together deliver unequaled efficiency and performance for our customers.”

According to the report, “Leaders are the most capable in providing MFPs, printers and the associated printing solutions and services that support the proper functioning of these devices in the broadest category of customer sites. Leaders have broad channel capability to deliver the products to customers where they want to procure them. Leaders consistently hold strong market share positions in both printers and MFPs worldwide and are capable of delivering nearly identical service levels in more of the regions where Gartner customers are located. Leaders tend to have the deepest global capability and the inventiveness and resources, skills and vision to deliver superior levels of support to existing and future customers globally. Leaders have a proven track record of channeling R&D initiatives into products and solutions that customers need.”

HP’s complete portfolio of hardware, supplies, software and services offers both small to medium and enterprise customers a cost-effective, productivity-enhancing imaging and printing environment.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


(1) Gartner, “Magic Quadrant for MFPs and Printers,” by Don Dixon, Sharon McNee, Vishal Tripathi, SJ Chae, Sergio Santos, Dec. 9, 2008.


The Magic Quadrant is copyrighted 2008 by Gartner Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors’ measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


Editorial contacts:

Brandy S. Baxter, HP: brandy.baxter@hp.com

Jennifer Chapman, Porter Novelli for HP: jennifer.chapman@porternovelli.com

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