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Japan’s Largest Mobile Operator, NTT DOCOMO, Enhances Voice-activated Services with HP Media Server

PALO ALTO, Calif., Dec. 3, 2008

HP today announced that NTT DOCOMO, a world leader in 3G and multimedia services and the largest mobile operator in Japan, has deployed a standards-based media server from HP to reduce costs and shorten time to market for new services.

NTT DOCOMO is currently migrating its 54 million customers to the HP OpenCall Media Platform, which is designed to enhance the quality of voice-activated services. The server supports NTT DOCOMO offerings such as voice mail services, customized ringback tone services and interactive voice response services. The HP OpenCall Media Platform is designed to support many of NTT DOCOMO’s multimedia services.

Integrated within a core network node of NTT DOCOMO, the HP solution consolidates a variety of services onto a single platform to increase efficiency. With its 20,000 audio ports, the HP OpenCall Media Platform handles existing demand – and can be scaled up in a cost-effective way to meet future needs.

As a software-based Internet Protocol (IP) media server, the HP OpenCall Media Platform can take advantage of industry-standard technologies such as VoiceXML and Session Initiation Protocol. As a result, NTT DOCOMO is able to significantly reduce the complexity of developing new applications – and reduce the time needed to bring new services to market.

“The HP OpenCall Media Platform is an open, proven media server that helps us reduce internal costs – and provide our customers with more responsive service,” said Yukichi Saito, director, Service Support Node Development Group, Research and Development Center, NTT DOCOMO. “During deployment, HP worked very closely with the NTT DOCOMO team to meet our aggressive timeline for launch.”

“NTT DOCOMO is showing that commercial technologies, optimized by HP for telecom, can reduce costs and accelerate delivery of new services – without sacrificing carrier-grade performance and reliability,” said Steve Dietch, vice president, Marketing, Communications and Media Solutions, HP.

HP OpenCall Media Platform is deployed by more than 150 operators in 52 countries.

HP builds comprehensive solution

HP worked with NTT DOCOMO to build a complete solution around the media server, including management software, storage products, hardware and integration services.

The HP OpenCall software runs on the HP BladeSystem Carrier-Grade Platform with the Linux operating system. Storage is based on industry-standard HP StorageWorks EFS CGW and XP10000 Enterprise Virtual Arrays. Management functions are handled by HP Operations Software. HP provided consulting and integration services to integrate the solution into NTT DOCOMO’s network.

More information on the HP OpenCall Media Platform (HP OCMP) is available at

About HP

HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE: HPQ) is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2008 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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