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HP Partners with World-renowned Fashion Designer Vivienne Tam

First-ever HP digital clutch to debut on Fashion Week runway

NEW YORK, Sept. 9, 2008

HP and world-renowned designer Vivienne Tam today announced they are working together to create a special edition notebook positioned to become the ultimate tech accessory for fashionistas around the globe.

Vivienne Tam and HP unveiled the design of the new must-have digital clutch on the catwalk today at Tam’s fashion show during New York’s Fashion Week at Bryant Park.

The HP Vivienne Tam Special Edition notebook represents the first time a computer company has partnered with a globally renowned designer to create a notebook PC that offers all the style and power needed for a delightful technology experience. Tam also worked with HP to design the notebook’s accessories and packaging.

“When I was approached by HP to create a special edition notebook, I could see the design in my head instantly,” said Tam. “The notebook is a true reflection of the needs of a modern woman who cares about fashion but is also passionate about her technology. I wanted to create a notebook that would appeal to women of all ages, ethnicities and income levels across the globe.”

The top of the notebook is gleaming red and bursting with peony flowers. The peony design is meticulously carried inside the notebook, under the keypad. The notebook also features a complementary embroidered storage sleeve that helps keep the exterior protected while being carried as a clutch.

The peony design features a unique blend of Asian and Western cultures, antiquity and modern style, technology and fashion. It was inspired by Tam’s “China Chic” style, which is recognized from the runways in Milan to the Olympics in Beijing and represents her personal mantra to live well and be beautiful.

“The peony is the national flower of China. They are beautiful and symbolize prosperity, good fortune and happiness,” said Tam. “Their many layers are similar to a modern woman who is as savvy in expressing herself with her personal style as she is with weaving technology into the fabric of her rich and multi-faceted life.”

“With ‘China Chic,’ Vivienne Tam reinterpreted traditional Chinese art into a global fashion trend,” said Satjiv Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “With her spring collection, Tam has helped HP take the personal computer from a necessity to a lifestyle and fashion ‘must have.’”

The HP Vivienne Tam Special Edition notebook is expected to be available early next year.

“Tech chic” virtual experience

In addition to working with Tam on the new notebook design and accessories, HP today launched a fully integrated virtual experience to help fashionistas around the globe find design inspiration online.

HP has created a virtual catwalk, a designer tour hosted by Tam, and a “design bot” gadget inspiring users to dress up their computers with Tam-designed wallpaper, screensaver and icons – all of which are available now in the United States and in early October worldwide.

The efforts were created in partnership with and are available at

About Vivienne Tam

Vivienne Tam is a leading designer fashion house founded in 1994. The company produces, designs and markets women’s contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. The company also has a strong presence in the Asia Pacific region with over 30 freestanding stores and in-store boutiques.

The Vivienne Tam brand’s unique positioning – designs that meld the aesthetic and feminine mystique of Asia with the spirit of the modern world – is well recognized in both the U.S. and Asia. The company’s philosophy is to create harmonious clothing that enhances one’s personality while at the same time provide fashionable clothing for modern women that is beautifully designed, superior in quality, wearable, easy to travel with and affordable.

About HP

HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE: HPQ) is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2008 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial contacts:

Jim Christensen, HP:

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