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HP Makes it Easy to Make Smart Environmental Choices with Unrivaled Portfolio of Printing SolutionsPALO ALTO, Calif., May 22, 2008
HP today unveiled a broad effort to help make it easy for customers to reduce the environmental impact of their imaging and printing.
Targeting customers spanning individual consumers to large businesses, the wide-ranging initiative includes elements such as:
Many of the announcements today are part of the new HP Eco Solutions program, which helps customers identify HP initiatives, products and services designed with the environment in mind.
“HP is focused on helping all of our customers – from consumers to enterprises – reduce their environmental impact,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “Over the past nine months we’ve helped several Fortune 500 customers realize up to a 30 percent reduction in their carbon footprint related to imaging and printing by using a variety of HP tools and services.”
Furthering its commitment to environmental responsibility in the area of imaging and printing, HP also pledged to:
HP Eco Solutions program
HP Eco Solutions is a company-wide program created to help customers easily identify environmental initiatives, products and services designed with the environment in mind. Elements of the program include:
HP paper policy
HP’s global paper policy is an important part of the company’s effort to help itself and its customers lower their environmental impact through energy and resource savings, digital alternatives, and reuse and recycling programs. HP is pledging to reduce the environmental impact of the papers the company buys, uses and sells by establishing one of the most comprehensive paper policies in the industry. HP’s paper policy incorporates six guiding principles that apply worldwide to HP branded paper, as well as paper used for HP’s internal operations, external marketing collateral and product packaging.
HP’s policy sets guidelines for the entire lifecycle of paper. The company will ensure that raw material inputs are used efficiently, give preference to suppliers who source fiber from credibly certified, sustainable forests and minimize carbon production and waste in the manufacturing process, and enable the responsible use and recycling of paper. HP plans to report on the company’s progress in implementing the policy and reducing the environmental impact of its paper usage.
Related to this policy, HP is pledging that 100 percent of its consumer photo paper will be derived from suppliers certified under a forestry certification program(4) by the end of 2009. HP is the world’s No. 1 selling brand of inkjet photo papers(5) and, with this pledge, becomes the first company to ensure that it makes sustainable sourcing and production choices throughout its entire paper supply chain.
Environmentally responsible clear packaging design
HP has engineered a way to package its high-end printers that, on average, cuts the volume of packaging materials needed to ship these products in half. The new clear packaging design eliminates the need for an outer corrugated box and extensive foam packaging, instead using minimal foam and supports along with a durable transparent film to encase the product for shipping. The outer transparent plastic film is made from the same recyclable materials as plastic milk jugs, and customers will have less packaging to manage when they receive their products.
HP is the first in the technology industry to apply this method to printing products. Beginning this summer, the company plans to use the new packaging design for shipping large printers with copier-like functionality that are on a stand or wheels. HP first applied the concept on existing multi-function printers and will use it to ship recently introduced products such as the HP LaserJet M5035x MFP.
Digital printing alternatives
HP has a long history of bringing to market digital printing alternatives that reduce a customer’s environmental footprint.
Earlier this year, the company showcased digital solutions for the retail photo printing market that consume three times less energy than comparable silver halide products and reduce the chemical and water waste associated with traditional photo processing.
Additionally, HP advanced the trend of print-on-demand publishing with the introduction of several new digital presses and workflow solutions over the past year. According to Pira International, up to 30 percent of traditional book stock remains unsold and is eventually re-pulped(6); with digital print-on-demand book publishing, excess inventory is significantly reduced.
The company also recently introduced HP Latex Printing technology, which offers print service providers a compelling alternative to traditional large-format printing methods by using water-based inks instead of solvent-ink technology which can be harmful to the environment.
More information about these announcements and HP’s social and environmental history is available at www.hp.com/go/ecoprintingsolutions.
HP and the environment
For decades HP has been an environmental leader, driving company stewardship through its holistic design for environment strategy. HP influences industry action through its long-standing commitment to maintain supply chain responsibility, sustain energy efficient operations, reduce its climate impact and offer product reuse and recycling options. HP also makes it easier for customers to recognize environmentally preferable features through HP Eco Solutions, a program that helps customers identify products and services designed with the environment in mind. More information is available at www.hp.com/environment.
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
(1) Average energy efficiency per unit shipped for 2005 using industry-standard measurement benchmarks. Efficiency is defined in terms of kilowatt hours (using the Total Electricity Consumption Method)/pages per minute. These families represent more than 32 percent of HP inkjet printers and more than 45 percent of HP LaserJet printers shipped in 2005.
(2) The HP LaserJet P4515xm is only available in Europe, the Middle East and Africa.
(3) Estimated U.S. retail price. Actual price may vary.
(4) Suppliers are certified by an independent third-party forestry certification program that validates proper sustainable forestry management practices. Certification programs include: Forest Stewardship Council, Programme for the Endorsement of Forestry Certifications and Sustainable Forestry Initiative.
(5) Based on total sheets sold of inkjet photo papers worldwide in 2007. Source: Lyra Research, Inc.
(6) Pira International, 2007.
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