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HP Gives Small Businesses the Chance to Build their Brand with “What do you have to say?” Contest

PALO ALTO, Calif., Jan. 15, 2008

HP today launched a contest that will award one small business in the United States with an opportunity to work with professional graphic designers to build their brand.

Four out of five small businesses in the United States have attempted to differentiate themselves in the marketplace; however, most say they are unsure on how to stand out.(1)

The “What do you have to say?” Small Business Contest aims to help U.S. small businesses with their branding challenges. The winner will receive a Logoworks by HP “Start Up Package,” valued at $1,499, to help refresh or create their brand image as well as an HP Color LaserJet CP3505dn printer and a comprehensive supplies package.

Additionally, two finalists will receive in-house printing packages to help affordably produce brilliant, professional-quality marketing materials in house.

The “What do you have to say?” Small Business Contest builds on HP’s marketing campaign of the same name, which provides customers with online tools to help them mash, create and publish digital content in new, exciting ways.

The contest runs now through Feb. 28 and is open to small businesses with 99 employees or less located in the continental United States, Alaska and Hawaii. The grand prize winner’s and finalists’ entries will be posted online following the close of the contest. No purchase is necessary to win.

To submit an entry and for more details on terms and conditions of the contest, visit www.hp.com/go/brandcontest.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

(1) International Communications Research, “Small Business Brand Identity,” November 2007.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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