News release

HP Expands Business Intelligence Services Customer Base by 50 Percent in 2007

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HP today announced that it increased the number of its customers for business intelligence services by 50 percent in its fiscal year 2007, while the number of business intelligence “mega-deals” – projects totaling more than $1 million in revenue – increased by 32 percent.

HP is quickly becoming a worldwide leader in delivering business intelligence solutions to customers who want faster and easier access to valuable business information for improved decision making across their organizations.

Survey results from analyst firm Gartner Inc. show that business intelligence continues to earn top placement for technology spending priorities. A survey of 1,400 chief information officers revealed that business intelligence had the largest increase in priority for two years in a row.⁽¹⁾

“HP has the right vision, talent, experience and partners to help customers succeed with their business intelligence initiatives,” said Terrence Ryan, information management leader, HP Services. “In one year, we’ve significantly grown our footprint in business intelligence services and we will continue to expand our capabilities to be the partner of choice for businesses.”

Customers worldwide partnering with HP Services for business intelligence

Examples of HP’s diverse business intelligence services engagements, many delivered with leading-edge partners such as Informatica, Microsoft, Oracle, SAP AG, SAS and others, include:

• Claimetrics, a third-party claims administrator, engaged HP to develop a business intelligence master plan to support its analytical needs and position the company for long-term growth.
• Rush Health Associates, a U.S.-based, not-for-profit healthcare delivery organization, relied on HP to create a business intelligence master plan to develop an information infrastructure that organizes clinical and operational data into information – improving operational efficiency and quality of care.
• MAVIR, the Hungarian power grid operator, engaged HP for a data warehouse-based information system project to deliver real-time monitoring and forecasting of power and reserve requirements for greater consumer cost savings.
• Telecom Italia worked with HP to design and implement an enterprise data warehouse solution to enhance marketing intelligence capabilities collecting commercial provisioning, billing and traffic data. The biggest Italian telecommunications provider now enjoys improved query and reporting performance, with the right hardware in place for workload needs.
• Industrial Bank of Korea, one of three policy banks in Korea with a specialty in small and medium enterprise financing, worked with HP to integrate customer information and marketing channels to strengthen marketing execution capabilities. This resulted in increased customer satisfaction, sales revenue and profitability as well as optimized IT infrastructure.
• Korea’s Kookmin Bank partnered with HP to quickly implement a customer relationship management system to enhance marketing capabilities and increase customer loyalty. The solution included an enhanced IT infrastructure and strong collaboration among business and IT organizations.
• Vero Insurance New Zealand Limited, the country’s second largest insurer, relied on HP to deliver a fully integrated data warehouse for automated reporting and analysis. For a subsequent upgrade, Vero’s project was delivered ahead of schedule and under budget – reducing extract, transform and load processing time by 60 percent.
• ASB Bank Limited, a New Zealand bank, worked with HP to quickly comply with new BASEL II reporting requirements, involving the integration of more than 60 extracts from five source systems. Prior to engaging HP, attempts at similar projects resulted in missed deadlines and disappointed business sponsors. In contrast, HP exceeded expectations and is continuing additional phases of development.

“HP had the right technical and industry expertise to develop a detailed roadmap for our future information needs. Simply stated, HP understands our business,” said Brent Estes, chief information officer, Rush Health Associates. “We leveraged HP’s experience with other healthcare providers to deliver a BI strategy that will return business value from start to finish.”

Expanding HP’s Business Information Optimization portfolio

The HP Business Information Optimization portfolio includes business intelligence and information management solutions that help companies manage information efficiently throughout its lifecycle. This allows them to make better, faster decisions to improve business performance, support compliance and meet risk mitigation requirements.

This past year, HP expanded the portfolio with:

• Completion of the acquisition of Knightsbridge Solutions LLC, the largest independent business intelligence services consultancy, with 700 employees;
• The HP Neoview data warehouse platform, which integrates hardware, software and services to offer customers a comprehensive view of essential business information, enabling real-time decision making and historical analysis;
• Development of a business intelligence maturity model and complementary online BI Evolution Assessment to help organizations plan their progress; and
• The HP Integrated Archive Platform, which helps customers mitigate the business risk associated with rapidly evolving e-discovery, corporate governance and regulatory requirements.

With the combined experience of 2,800 business intelligence practitioners and more than 2,000 projects, HP BI services professionals possess a blend of technical, business and industry expertise across a variety of market segments. They also hold significant solution experience in risk and compliance, business performance management and business intelligence for finance, marketing, sales, supply chain operations and IT.

More information about HP’s business intelligence services and solutions is available at www.hp.com/services/bi and www.hp.com/go/bi respectively. HP’s online BI Evolution Assessment can be taken at www.hp.com/go/assessBInow.

In related news, HP announced Arsenal Capital Partners has selected the HP Neoview data warehousing platform with HP Services for operational business intelligence. Read the news release here: www.hp.com/hpinfo/newsroom/press/2007/071210xa.html.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

⁽¹⁾ Gartner Inc., “Spending Preferences for Business Intelligence and Information Infrastructure, 2007,” Dan Sommer, August 2007.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2007 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.