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HP Newsroom > News releasesNews release |
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New HP Channel Program Offers Powerful Advantages to Commercial Imaging and Printing Partners PALO ALTO, Calif., Dec. 5, 2007
HP today introduced a comprehensive channel program designed to help qualified partners grow sales revenue and profitability through increased access to HP’s entire imaging and printing portfolio. The HP Office Printing Channel Program is a worldwide initiative that extends current HP programs to include hardware, services, solutions and supplies, while attracting new partners in new markets, such as the copier industry. It also targets vertical industries such as healthcare, financial services and the public sector. The program, which has gone live in Europe and will soon be implemented in other regions, enables channel partners to better address enterprise customer needs with solutions to solve their business challenges. “We’ve met with and listened to channel partners around the world about what HP can do to ‘walk the talk’ and enhance our commitment to partnership and innovation,” said Bruce Dahlgren, senior vice president, Imaging and Printing Group, HP. “With this new commercial channel program, our partners can compete more effectively while helping their customers optimize their infrastructure, better manage their printing environment and improve paper-based workflows.” The HP Office Printing Channel Program introduces two partner levels: Office Printing partners and Office Printing Solutions partners. Qualified partners will receive preferred and specialized branding, access to additional compensation and marketing funds, and access to HP solutions sales tools. At the highest level, partners receive additional benefits such as compensation on supplies and services and access to sales and service of the HP CM8060/8060 Color MFP with HP Edgeline Technology, a first-of-its-kind ink-based printing engine designed to meet the demands of high-volume workloads. “In order to remain viable in an increasingly competitive marketplace, channel companies must adapt their business models towards offering specialized, business-process driven services,” said Christina Richmond, research manager, Hardware Channel and Alliances, IDC. “HP has made significant strides to better equip channel partners with the training, solutions and platforms they need in order to increase profitability and deliver extended value to end customers with its new Office Printing Channel Program.” To improve the competitiveness and profitability of qualified partners, HP is enabling them to offer a robust portfolio of imaging and printing solutions at a lower cost than their channel competitors. Furthermore, qualified partners will be able to provide valuable assistance to their customers as they make the transition to Print 2.0. “As an HP channel partner since 1986, Cannon IV has focused on the analysis and optimization of the cost of producing, distributing and managing documents within enterprise and SMB organizations,” said Jim Fall, vice president, strategic planning, Cannon IV. “The HP Office Printing Channel Program enables us to expand our relationships with customers and more efficiently leverage HP resources to help our customers develop a global imaging and printing strategy that they can implement locally.” Additional information on the HP Office Printing Channel Program is available at www.ibproductions.net/hppartners/opcp. About HP HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com. This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2007 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements. © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. |
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