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HP and AMD Provide Technology Fit for a King in “Shrek the Third”

PALO ALTO, Calif., May 18, 2007

HP and AMD (NYSE: AMD) today announced that their technology helped DreamWorks Animation SKG create the digital magic audiences will experience in “Shrek the Third,” released in U.S. theaters today.

HP ProLiant servers, workstations and notebooks powered by AMD64 processors enabled the creation of technically challenging, detail-rich images and effects in the latest film in the successful Shrek series. Additionally, producers benefited by using HP Halo Collaboration Studios to connect DreamWorks teams from across the globe in a live virtual environment.

During the film production process, HP ProLiant DL145 servers and HP xw9300 workstations powered by AMD Opteron™ dual-core processors provided DreamWorks Animation artists with the computing power necessary to render incredibly detailed characters and simultaneously work on props and environments at a faster pace. For example, in a fraction of the time it previously took, artists were able to create the individual strands of hair in Merlin’s beard and Fiona’s hair, as well as the impressive magic spells seen in the movie.

“AMD and HP are examples of technology companies that stay in tune with the needs of the artistic community, anticipating and addressing the technology requirements that are essential to the animation experience,” said Jeffrey Katzenberg, co-founder and chief executive officer, DreamWorks Animation SKG. “Thanks to AMD and HP’s ongoing support and innovative technology, our digital artists are able to push the boundaries of animation and inspire audiences.”

DreamWorks Animation used Halo Collaboration Studios to produce “Shrek the Third” by connecting teams in Glendale and Redwood City, Calif., as well as international team members, so they could review the computer-generated characters using the system’s high-definition collaboration screen.

Additionally, DreamWorks Animation production management staff streamlined a variety of production activities by using HP nx6125 notebooks based on AMD Turion™ 64 X2 dual-core mobile technology. These innovative technologies made it possible for DreamWorks Animation teams to work more collaboratively, while saving time and travel costs, helping DreamWorks to achieve its goal of producing two animated films per year.

“As DreamWorks’ preferred technology provider, HP recognizes that innovative tools in the hands of innovative artists help to produce memorable films,” said Shane Robison, HP executive vice president and chief strategy and technology officer. “With AMD’s dual-core processors powering our technology, we have enabled DreamWorks to surpass the high standards of computer-generated filmmaking that it set with the first two ‘Shrek’ films and create its most visually compelling story yet.”

In this latest chapter of “Shrek,” King Harold, Shrek’s new father-in-law, falls ill, leaving Shrek and Fiona to become the next rightful heirs to the throne of Far, Far Away. Unwilling to forego his beloved swamp, Shrek recruits Donkey and Puss in Boots to find Fiona’s rebellious cousin, Artie, and install him as the new king. As the story unfolds, Shrek and pals embark on an adventure through magical lands.

“AMD’s leading-edge processor technology has enabled DreamWorks Animation artists to work at the speed of their imagination while constantly pushing the envelope in the field of digital animation,” said Henri Richard, executive vice president and chief sales and marketing officer, AMD. “By collaborating with HP, we are able to provide new levels of computing power to the art of cinematic animation and stay true to our vision of delivering technology solutions that fuel artistic performance.”

Consumers can harness the same processing power in their own homes that animators used to create the vibrant world of “Shrek the Third” with desktop systems powered by AMD Athlon™ 64 X2 dual-core processors and notebooks powered by AMD Turion 64 X2 dual-core mobile technology.

More information about HP and AMD’s work with DreamWorks is available at www.hp.com/go/shrekthethird.

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


AMD Opteron, Turion and Athlon are trademarks of Advanced Micro Devices, Inc. Shrek is a registered trademark of DreamWorks Animation L.L.C. Shrek the Third TM & © 2007 DreamWorks Animation L.L.C.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to the risks described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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