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HP Newsroom > News releasesNews release |
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HP Tailors PCs for Spanish-speaking Hispanic Consumers PALO ALTO, Calif., April 30, 2007
HP today announced two additions to its HP Pavilion product line specifically for U.S. Hispanic consumers. Designed in response to increasing demand from the Hispanic community, the two additions to the HP Pavilion product line are:
“With this expansion of our PC portfolio, we are delivering products our Hispanic customers have told us matter most to them,” said Mark Sanchez, vice president and general manager, Consumer Computing – North America, HP. “This community is the fastest growing segment in the United States, and HP is committed to providing them with ready access to technology to work, play and connect with others.” According to recent projections, in just three years the U.S. Hispanic population promises to be the ninth largest economy in the world as measured by gross domestic product, exceeding Canada and Mexico.(2) Based on recent Forrester data, this population has a strong affinity toward technology and is increasingly using the Internet for connecting with family, sharing photos and educational purposes.(3) “This product introduction demonstrates HP’s belief in the critical importance of the Hispanic community and its commitment to that community,” said Rob Enderle, principal analyst, Enderle Group. “The need for Spanish-language options in the United States has never been greater, and HP is clearly stepping up to address this need.” Documentation is available in both English and Spanish for these new offerings, and, as always, HP customers have ready access to Spanish-speaking customer support representatives. More information about HP’s offerings for Hispanic customers is available at www.hp.com/go/hpahora or via phone at +1 800 799 6947. About HP HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com. (1) Estimated retail prices only. Actual prices may vary. (2) Source: HispanTelligence and Zyman Group. (3) Source: “Hispanic Internet Trends 2005-2007,” Forrester Consumer Techno, January 2007. Windows Vista is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries. Intel and Pentium are registered trademarks of Intel Corp. or its subsidiaries in the United States and other countries. This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to the risks described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements. © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. |
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