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HP Raises the Bar on PC Design with New Line of Personal ComputersPALO ALTO, Calif., April 18, 2007
HP today introduced an attractive new line of consumer PCs that, for the first time, have been designed to complement any room of a home that features the latest consumer electronics and home appliances.
Part of HP’s “The Computer is Personal Again“ campaign, the redesigned PCs have an elegant, piano-black finish with refined silver trim and subtle, blue LED light accents.
New features include a power button positioned on the top of the chassis for easy reach, a built-in bay for removable digital storage and a more easily accessible media card reader to simplify enjoyment of digital music, videos and photos.
Additionally, so people can personalize their PCs to best fit their digital lifestyle, HP’s entire consumer PC lineup can be customized with features such as a 15-in-1 card reader, DVD burner(1) and optional HP Pocket Media Drive(2) storage bay.
“Consumers today are demanding higher standards of digital entertainment experiences that enhance the very personal environments of their home,” said Satjiv S. Chahil, senior vice president, global marketing, Personal Systems Group, HP. “HP designers have achieved a much needed balance of form and functionality that enriches the experience and ease of use of today’s personal technology.”
The new lineup completes the design makeover of HP’s full portfolio of personal systems products such as notebooks, desktops, MediaSmart servers and high-definition TVs, plus the new categories of “walk-up” computing and entertainment devices, such as the HP Touchsmart PC.
“Designing and delivering integrated digital entertainment systems has long been a challenge to most traditional consumer electronics and PC companies,” said Richard Doherty, research director, The Envisioneering Group. “It’s good to see HP has listened to consumers owning products in both categories in crafting and delivering a broad product lineup that meshes the best of both CE and PC.”
New desktop and monitors designed with home style in mind
Newly designed PCs include:
“First, computers entered the personal space based upon function and features. Now, there’s a lot of demand for great design that is integrated into a deeper understanding of real market trends and people’s emotional needs,” said Hartmut Esslinger, founder, frog design inc. “HP clearly understands today’s consumer dynamics, and this inspiring line of new products will appeal both to the mind and the heart.”
Also new for 2007 are three widescreen HP monitors: the HP 19-inch diagonal, 20-inch diagonal and 22-inch diagonal. The monitors reflect the modern, clean lines and glossy, black finish and design of HP desktop PCs. They also feature a unique standing frame that provides a keyboard nesting space so users have more available desk space.
Along with HP BrightView technology for eye-popping colors, clearer images and reduced glare, the monitors feature high contrast and resolution, quick response time, integrated rear speakers and dual inputs. HP also added HP Easy Clip, a separate line of accessories for the monitors – such as a specially designed photo holder, flower vase, document holder or webcam to the beveled edge of the monitor – that allows consumers to further personalize their workspace and maintain a clutter-free environment.
The new desktop and monitor designs complement the recently introduced HP Pavilion tx1000 Entertainment Notebook PC, the industry’s first touch-screen consumer tablet PC, which began shipping last month. The notebook features curved edges and a piano-black glossy finish with the HP Imprint design, a touch-screen display, built-in miniature remote control, HP QuickPlay instant movie viewing feature, karaoke and a screen that swivels 180 degrees and folds flat for working or enjoying movies in tight travel spaces such as airplanes or trains.
More information on HP’s new desktops and notebooks is available at www.hp.com/go/desktopdesign.
Personalizing the support experience
HP customers now have more options when choosing how to get support for their PCs. HP consumer desktops are backed by HP Total Care, which provides 24x7 access to support by phone, real-time chat or email. With HP Instant Care, support agents can make virtual house calls by connecting to a customer’s PC over the Internet to provide one-on-one assistance while customers sit back and learn.
HP’s comprehensive service and support options also include free online classes on topics such as “Tune up your PC” and “Security Boot Camp.” HP Total Care was recognized by J.D. Power and Associates for consistently providing “An Outstanding Customer Service Experience.”(5)
Pricing and availability
Starting prices for the newly redesigned HP desktop PCs range from $299 to $849, with new monitors starting as low as $169.(6)
All desktop PC pricing is dependent on the configuration ordered. New desktop PCs and monitors are available direct from HP via www.hpshopping.com, by calling +1 888 999 4747 or at retail outlets or kiosks nationwide.
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
(1) Does not permit copying of commercially available DVD movies or other copyrighted-protected materials. Intended for creation and storage of original materials and other lawful uses.
(2) HP Pocket Media Drive sold separately.
(3) LightScribe creates a monochrome image. LightScribe media required and sold separately.
(4) As HD DVD is a new format containing new technologies, certain disc, digital connection, compatibility and/or performance issues may arise, and do not constitute defects in the product. Flawless playback on all systems is not guaranteed. In order for some HD DVD titles to play, they may require a DVI or HDMI digital connection and the display may require HDCP support. Blu-ray Disc movies cannot be played on this desktop PC. Some HD DVD advanced features may not be supported. CPU power is dedicated to support HD DVD playback function. It is recommended that all other applications be closed before and during HD DVD playback. HD DVD movies will only play through the DVD play HD DVD player software. Advanced Access Content Systems (AACS) keys are integrated into PCs for copy protection purposes. Occasional renewal of the AACS key is required and easily done by connecting to the Internet. High-definition content (for example, WMV HD files) is required to view high-definition images. Most current DVDs do not provide high-definition images.
(5) J.D. Power and Associates Certified Technology Service and Support ProgramSM, developed in conjunction with the Service & Support Professionals Association. For more information, visit www.jdpower.com or www.thesspa.com.
(6) U.S. estimated street prices. Actual prices may vary.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to the risks described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.