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HP Energizes Enterprise Imaging and Printing Growth with Revitalized Sales Approach, Expanded Portfolio
Unveils new ink-based printing technology for high-volume workloadPALO ALTO, Calif., Oct. 3, 2006
HP today bolstered its enterprise imaging and printing product portfolio and strategy, including plans to increase the size and expertise of its sales force, to provide customers with unprecedented levels of service, information and business insight.
As part of the announcement, the company unveiled an ink-based printing technology - HP Edgeline - specifically designed to handle the high-volume workloads of businesses. Printers using this technology feature printheads that span the width of a page - so only the paper moves, not the printheads. This allows print jobs to be completed in one pass, quickly and precisely with excellent quality.
HP additionally announced its largest-ever rollout of multifunction printers, which are aimed at replacing copiers in businesses of all sizes. The company also is making new investments in enterprise solutions and services, including the HP Halo Collaboration Studio, which enables customers to do business in a life-like, face-to-face environment regardless of the geographic distances separating them from their colleagues.
With these announcements, HP now provides enterprise imaging and printing customers with a full suite of services and solutions enabled by a world-class product portfolio.
Investing in sales force, expertise and tailored offerings
As part of a revitalized approach to make it easier to do business with HP, the company plans to hire hundreds of highly skilled sales consultants who will be dedicated to the company's top 2,300 accounts. These experts will engage customers in conversations that go beyond simple cost cutting to understanding how to apply the information enabled by the imaging and printing devices on the network to build competitive advantage.
HP's strategy includes establishing teams of specialists that can address customers' broad business environments as well as their specific IT and end-user challenges. In addition to an account manager, each team will include specialists in technology, services and business processes with knowledge of the workflows, vertical applications and HP capabilities relevant to their customer's specific needs.
Finally, HP plans to tailor some of the more than 200 imaging and printing solutions within its portfolio to build industry-specific offerings for major vertical markets in the public and commercial sectors. Delivering proven expertise to new customers, the vertical solutions will address critical business needs such as improving processes, operational efficiencies, cost savings and revenue.
"By leveraging our strengths in IT and our expertise in imaging and printing, HP is best-positioned to capture, manage and deliver the intelligence that enterprise customers need to improve their business processes," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "This is not only about cutting costs. It's about using HP's services and solutions to help customers manage business information more efficiently to improve productivity and competitive advantage."
HP Edgeline Technology: Redefining business printing
The first-of-its-kind design architecture of HP Edgeline Technology uses page-wide printheads to distribute ink rapidly and precisely in one pass. With the versatility and scalability to meet many customer needs, the technology will allow HP to expand its printer business into markets such as retail printing solutions, industrial printing and high-volume office printing, which together will represent an estimated $30 billion-plus market opportunity by 2009.(1)
HP Edgeline Technology already powers the recently introduced retail photo kiosk, the HP Photosmart Express Station, as well as the HP Photosmart pm1000 Microlab printer - both of which produce photo lab-quality prints in as fast as five seconds.
This spring, HP plans to unveil this patented technology in the first device that combines the benefits of ink and laser. The company expects the products using this technology to redefine business printing with some of the best printing speeds,(2) operating costs(3) and reliability(4) in its class while providing excellent text and graphics print quality using specially formulated HP Vivera inks.
"With the Edgeline announcement from HP, we believe that the promise of inkjet for wide deployment in the higher end of the workgroup is close to being realized," said Charlie Corr, group director, InfoTrends. "To put it simply, this is a big deal."
Largest multifunction printer rollout in company history
HP's new multifunction printer (MFP) lineup adds to the HP LaserJet portfolio, which offers the industry's most complete set of options for both enterprise and small- to mid-size business customers. Highlights include:
HP also introduced the efficient, monochrome HP LaserJet P3005 series. Fast, feature-packed and network capable with optional two-sided printing, the series is ideal for document-intensive, small work team environments requiring high-quality printing with low maintenance. Priced starting at $549.(6)
To improve the effectiveness of general office documents and marketing collateral, the new HP Color LaserJet CP4005 offers durable, high-performance color printing with easy sharing and low operating costs. The series is designed for HP ColorSphere toner, which provides stunning high-quality prints, and is priced starting at $1,299.(6)
More information regarding the products mentioned above, as well as other versions within the products series, is available in an online press kit at http://www.hp.com/go/enterprise2006.
Partnering to meet customer needs
In addition to developing a portfolio of security, document capture and output management solutions and services, HP has forged relationships with top solution providers to address a wide variety of customer needs. HP helps customers reduce operational costs while improving productivity, ensuring compliance with government regulations and increasing IT efficiency with companies such as:
Two additions to HP Output Management Solutions portfolio include HP International Printing for HP Output Server, which accepts Unicode-based documents from SAP and other enterprise applications and transforms the information, intelligently sending output to multiple destinations. Also, HP Output Management Web Console: Job Manager, which is a web-based tracking and management HP Output Server utility that provides single log-on authentication and access across single and multiple domains.
Rounding out HP's enterprise printing push is an update to HP Web Jetadmin, new document management and security services, an agreement with Standard Register and continued expansion of the HP Halo Collaboration Studio.
More information regarding the announcements in this news release is available in an online press kit at http://www.hp.com/go/enterprise2006.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2006, HP revenue totaled $90.0 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.
(1) Market opportunity by 2009 based on HP internal research as of October 2006. Retail photo printing - a $7.7 billion market (photo kiosk, photo mini lab and creative output), industrial printing - a $9.8 billion market (light production) and department class, color MFP office printing - a $16.6 billion dollar market. Combined, Edgeline represents more than a $30 billion dollar market opportunity by 2009 for HP.
(2) Compared to department color laser MFPs priced below $22,000. Compared to retail photo kiosks with one printer per kiosk, based on fastest rated print speeds of 4 x 6-inch photos. Speeds as published by manufacturers as of August 2006. Test methods vary.
(3) For office printing, compared to department-class color laser multifunction products. For retail photo solutions, compared to competitive 4 x 6-inch output of retail photo kiosks with a single printer. Operating costs are the combined price per page of service, repair parts and consumables (exclusive of paper) over a monthly timeframe, based on manufacturers' list pricing as of August 2006. HP office printing costs based on estimated ink prices and preliminary yield. HP photo printing of 4 x 6-inch photos based on list prices and published yield.
(4) For office printing, compared to department-class color laser multifunction products. Based on independent third-party data, HP testing and internal review of competitive products. For retail photo solutions, compared to competitive 4 x 6-inch output of retail photo kiosks with a single printer. Based on HP testing and internal review of competitive products. Test methods may vary between categories. As of August 2006.
(5) HP Easy Select Control Panel available in all new small work team and workgroup printers.
(6) U.S. estimated street prices. Actual prices may vary.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to the risks described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2006, and other reports filed after HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2005. HP assumes no obligation and does not intend to update these forward-looking statements.
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