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HP Newsroom > News releasesNews release |
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HP Targets “Next Billion Customers” with Technologies for Growing Economies PALO ALTO, Calif., April 6, 2006HP today announced new technologies, created by researchers in HP Labs India, which are designed to help grow opportunities in rapidly expanding economies. The technologies, which primarily focus on India but also address markets in China, Russia and Brazil, are designed to adapt to the needs of non-Western languages, unique infrastructures, and indigenous cultures and customs. Some of the technologies were demonstrated at a news conference in Palo Alto today. “Our goal is to help our customers around the world by improving access to information and communications technologies that best suit their needs and the needs of their economies and societies,” said Dick Lampman, HP senior vice president, research, and director, HP Labs. “We believe this will create opportunities for HP to access its next billion customers.” HP Labs India was established in Bangalore four years ago and has been working on technologies uniquely designed to fit the needs of Indian society. For example, there are 18 official languages in India and conventional computer keyboard input is not suitable for many of them. HP Labs India researchers are working on input methods for indigenous languages so a broader population can access the power of computing. Researchers also are creating technologies that leverage television’s role as a mass communications medium in India. With more than 130 private channels available, TV is much more pervasive than the Internet. As a result, HP Labs India researchers are seeking ways to supplement TV broadcasts with synchronized printed material for education and other critical applications. “We are looking at the many, varied needs of a vast society in India,” said Ajay Gupta, director, HP Labs India. “We want to take into account not only the appropriate technologies, but the economic, cultural and social factors that determine value for our customers. We believe that what we learn here, in principle, could guide HP in developing technologies elsewhere in the world.” Some of the technologies announced or demonstrated today include:
About HP HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2006, HP revenue totaled $87.9 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com. This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to anticipated operational and financial results; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to the risks described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2006, and other reports filed after HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2005. HP assumes no obligation and does not intend to update these forward-looking statements. |
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