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HP Unveils Advanced Telecom Software for Personalized, "Blended" Services in Emerging NetworksPALO ALTO, Calif., Nov. 30, 2005
HP today unveiled products that will help the world's telecommunications providers evolve to the all-digital networks that are needed to offer blended voice, data and multimedia services across wireless, wireline and broadband networks.
In the software arena, HP introduced a powerful media server, the HP OpenCall Media Platform Media Resource Function (MRF), that provides a foundation for advanced multimedia and interactive services in emerging Internet Protocol Multimedia Subsystem (IMS) networks.
HP also announced with Movial and Ubiquity Software a new service called Mobile MusicSharing. An industry first, the service enables mobile users to join in a conference call, listen to their favorite music and talk about it at the same time - all in a secure session that protects digital copyrights.
In the operations support system (OSS) market, HP announced that Umniah, a new, fast-growing mobile operator in Jordan, is using HP Integrated Service Management and HP OpenView products to streamline service activation and subscriber provisioning.
"With both IT and telecom expertise, HP is in a unique position to help our customers evolve their legacy networks toward IP-based technologies," said Marc Rotthier, vice president, Network and Service Provider Business - EMEA, HP. "Few if any companies can match HP's array of software, service-oriented architectures, carrier-grade platforms, end-user devices, partners and global integration services."
HP OpenCall Media Platform MRF: A key building block of IMS networks
The HP OpenCall Media Platform, already widely deployed, has now been expanded to incorporate the MRF capability in emerging IMS networks. Current and planned capabilities include audio and voice services (interactive voice response, voicemail, conferencing) as well as a wide range of multimedia, collaborative and interactive services such as video mail, video conferencing, participation TV and music sharing.
A key feature of the HP OpenCall Media Platform MRF is that it can support the real-time, simultaneous blending of voice, data and multimedia services on IMS networks. For example, in an IMS network, wireless users can create an audio or video conference, share photos and messages and provide location-specific information - all in one integrated session that is seamless and easy for the callers.
By bundling sets of services that support people's on-the-go lifestyles, operators anticipate that IMS-based networks will help increase average revenue per user. Also, the layered, standards-based IMS architecture enables operators to streamline infrastructure, reduce costs and converge wireline and wireless networks.
The HP OpenCall portfolio includes other key IMS network building blocks. More information is available at http://www.hp.com/go/opencall.
Mobile MusicSharing: Attractive today, with smooth IMS migration tomorrow
People today are not only creating their own digital music collections, they are taking the music wherever they go. For the first time, Mobile MusicSharing enables people to use their mobile handsets to easily share and talk about music experiences.
A Mobile MusicSharing session is created by the simultaneous, real-time blending of multiple network enabling services, including presence, instant messaging, conferencing, voice, and data streaming. Underlying the seamless user experience is an integrated solution that includes HP OpenCall Media Platform, Movial's Connect application for IMS and Ubiquity Software's SIP Application Server.
Operators can launch Mobile MusicSharing on existing 3G networks now, and then smoothly migrate it to IMS later. The HP Service Delivery Platform can be used to streamline delivery into both types of networks.
"Mobile MusicSharing is a win-win for subscribers and operators," said Victor Donselaar, unit manager, Movial. "Subscribers finally can enjoy music together with their peers, something that has been missing in music applications."
Rob Taylor, vice president, Business Development, Ubiquity Software, added, "With MusicSharing, operators get an appealing service for young adults that can generate revenue, reduce churn - and provide a head start toward IMS-based services."
Umniah taps HP OpenView OSS for service activation and convergent billing
Umniah, as a new GSM/GPRS/EDGE operator in the Jordan market, has proven its capabilities by acquiring 200,000 plus subscribers in its first three months of operation.
To gain market share, Umniah simplified and accelerated service activation and provided flexible convergent billing for its pre- and post-paid subscribers. Working with HP, Umniah deployed HP OpenView Service Activator to automatically configure network equipment to set up and manage mobile services.
The solution enabled Umniah to deliver and provision new services more quickly - and consolidate provisioning on a single platform, which reduced cost and complexity. The HP solution also linked directly to Umniah's customer relationship management (CRM) application, so subscribers can customize services in real time.
With HP OpenView Internet Usage Manager, Umniah can mediate all billing data, pre- and post-paid, into its billing system and CRM application.
"Umniah is committed to providing its customers with the fast, easy activation of services and billing flexibility that other operators lack. The HP OpenView solutions and OSS expertise have been a key part of that effort," said Michael Dagher, managing partner, Umniah. "By delivering new services to customers faster, with the billing choices they want, Umniah can provide a better customer experience - and reduce our own operational costs."
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2005, HP revenue totaled $86.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.
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