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HP Targets Small Business and Graphics Professionals with Expanded Imaging and Printing Portfolio
New partnerships, offerings provide flexible and affordable options for in-house marketing and graphic designPALO ALTO, Calif., May 10, 2005
HP today announced new imaging and printing solutions and collaboration with industry leaders to offer small and mid-size businesses (SMBs) and graphics professionals new capabilities for general office printing, in-house marketing, and color management.
Highlighting the news is the HP Color LaserJet 2600n printer which, starting at $399,(1) sets a new standard for its class with a combination of exceptional affordability, fast print speeds and impressive print quality.
With speeds up to 60 percent faster than comparably priced color laser printers(2) and proven HP LaserJet performance and reliability, customers no longer have to sacrifice price, speed or quality when purchasing a color laser printer for their home office or business.
According to Gartner analyst Peter Grant, the SMB marketplace is at an ideal point for the adoption of low-cost, high-quality printing solutions. "Color has been growing in popularity because of lower prices and faster print speeds for monochrome and color, which in turn will open up market opportunities as customers try color printing for their home or office for the first time," said Grant. "If they have the same reliable experience with color that they get with monochrome, they may just switch."
Research shows that many small businesses are eager to move from monochrome printing to in-house color printing to promote their services, products and image. A study released today conducted by International Communications Research for HP found that 60 percent of all SMBs are currently using color marketing materials to promote their business. A detailed look at HP research regarding SMBs and color printing is available in the online press kit at http://www.hp.com/go/2005hpimagingandprintingconference.
"The connection HP has with its small and medium business customers continues to drive innovation," said Cathy Lyons, senior vice president, Business Imaging and Printing, HP. "The new HP Color LaserJet 2600n is just one example of this collaboration, answering the call for an extremely affordable color printer that boasts brilliant print quality with a quiet, lightweight, network-ready and energy-efficient design."
In-house marketing and graphic design solutions and expertise for SMBs
HP provides SMBs access to the graphic design expertise needed to compete in a competitive marketplace as well as a wide variety of reliable imaging and printing solutions available through multiple sales channels - from retail locations to hpshopping.com.
HP's new relationship with LogoWorks, a company that specializes in affordable, web-based logo design services, enables SMB customers to get a customized, professional-quality logo created in just a few days. Logo packages start at $265 and are accessible through HP's website at http://www.hp.com/go/logoworks. In addition, LogoWorks is consulting with HP to offer a free course on logo creation and business identity available through http://www.hplearningcenter.com.
HP also has expanded its relationship with StockLayouts, a company that creates agency-quality graphic design templates in Microsoft® Word and Microsoft Publisher for in-office printing. Through this relationship, HP now offers customers a special edition CD of StockLayouts templates packed with professional-looking brochures, flyers, newsletters, business cards and more. The CD can be purchased online at http://www.hp.com/go/stocklayouts.
HP also announced a variety of imaging and printing solutions for the SMB customer, including:
Solutions for the small office, home office or small workgroup:
Specialized color printing and space-saving multi-function options for SMBs:
Imaging and media solutions for SMBs:
Expanded alliances offer more choices for graphics professionals
HP is expanding its alliances with key industry leaders to improve the imaging and printing experience for graphic arts professionals, including graphic designers and professional photographers.
To date, more than 200 HP printing products are supported on Apple's new Mac OS X v10.4 "Tiger" release for true, easy, plug-and-print connectivity. HP, Apple and Adobe are also engaged in an effort to facilitate color management configuration for printing on HP Designjet 30, 90 and 130 printers.
HP also announced plans to expand its relationship with Magnum Photos, the world's largest cooperative of professional photographers. Magnum Photos intends to use equipment from HP, the official digital technology supplier to the cooperative, to transform its workflow and move towards in-house digital printing. The expanded relationship reinforces HP's expertise and growing strength within the professional photography community as Magnum members will rely on HP digital print solutions for a variety of applications with their photographic images, including editing, book proofing, portfolio printing and producing exhibition-quality prints.
New customers realize benefits of HP's imaging and printing portfolio
Examples of customers using HP innovations to maximize productivity, profitability and visibility through in-house marketing and cost-effective document management, include:
More information on HP customers and the solutions mentioned in this release is available at http://www.hp.com/go/2005hpimagingandprintingconference.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totaled $81.8 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.
(1) All prices listed in this news release are estimated street prices. Actual prices may vary.
(2) Based upon manufacturers specifications on speed.
(3) Up to 4,800 x 1,200-optimized dpi color on premium photo papers and 1,200-input dpi.
(4) Up to 4,800 x 1,200-optimized dpi color and 1,200-input dpi.
(5) Six-ink printing available with the purchase of HP 99 (zone 1), HP 348 (zone 2), HP 138 (zone 3), and HP 858 (zone 4) photo inkjet print cartridges or HP 100 (all zones) gray photo inkjet print cartridge; not included, sold separately. The automatic two-sided printing unit is standard on the HP Deskjet 9800d only. It is an optional feature on the HP Deskjet 9800; not included; sold separately.
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This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2005, and other reports filed after HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2004. HP assumes no obligation and does not intend to update these forward-looking statements.