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Broadcom, HP and Linksys Make Wi-Fi® Installation as Easy as Pushing a Button
SecureEasySetup™ Simplifies Wireless LAN Setup and Security And Expands the Possibilities for Embedded Wireless TechnologyLAS VEGAS - 2005 International CES - January 6, 2005
Broadcom Corporation (Nasdaq: BRCM), HP (Nasdaq:HPQ)(NYSE:HPQ), and Linksys®, a division of Cisco Systems, Inc., today announced a new technology that is expected to revolutionize Wi-Fi® installation and stimulate the development and deployment of new classes of wireless products for home networks. The three companies have collaborated to promote SecureEasySetup™, which enables consumers to effortlessly set up their wireless networks and activate Wi-Fi Protected Access™ (WPA™) security by simply pushing a button. Linksys and HP plan to offer the first Wi-Fi products with the new push-button solution that is powered by Broadcom® SecureEasySetup software and 54g™ chipsets.
SecureEasySetup eliminates the current hurdles to broad adoption of home Wi-Fi products by delivering true ease of use and automated security. The software enables wireless home networks based on best-of-breed devices from multiple vendors, providing new and better consumer experiences for sharing content throughout the home.
Traditional wireless LAN installation can be a complicated and time-consuming task, requiring the user to possess the technical know-how to manually enter several settings (such as network name, and encryption key or WPA pass phrase) on each Wi-Fi device. SecureEasySetup dramatically simplifies installation by automating the processes of configuring new wireless networks and adding devices to existing networks. After a user pushes the SecureEasySetup button on their Linksys router and wireless device - or uses access point setup software on their notebook computer - SecureEasySetup establishes a private connection between the devices and automatically configures the network's Service Set Identifier (SSID) while enabling WPA security.
"Our latest wireless silicon solutions address the cost, size and power consumption requirements to enable next-generation Wi-Fi products," said Jeff Thermond, Vice President and General Manager of Broadcom's Home and Wireless Business Unit. "The new SecureEasySetup software addresses the most basic need of all - improving the way that all of these wireless devices work together."
Push-button configuration makes Wi-Fi practical for a variety of new platforms and devices. Manual Wi-Fi installation requires the use of a keyboard and/or display, making it difficult to configure non-PC devices. The SecureEasySetup push-button eliminates the need for a user interface, enabling manufacturers to embed high-performance Wi-Fi capabilities into even more products, including consumer electronics without screens or keypads (such as printers and digital cameras) and non-Windows® devices (such as Voice over Internet Protocol (VoIP) phones and digital video equipment).
"Enabling secure, wireless networking is a unifying element across HP's product portfolio and the foundation of our vision of the digitally-connected home," said Gregg Patterson, Vice President of Solutions and Technology for the Consumer Imaging & Printing organization at HP. "By working with Broadcom and Linksys to simplify wireless networking setup, we're not only improving Wi-Fi customer satisfaction, but expanding the universe of products with Wi-Fi capabilities beyond PCs to include printers and consumer electronics devices."
The Easiest Way to Protect Wi-Fi Networks with WPA
SecureEasySetup not only addresses the challenges of network set-up, but also makes it easier than ever to protect a Wi-Fi network from unauthorized use. In an independent study comparing the configuration of a secure Wi-Fi network using SecureEasySetup versus traditional means, more than 98 percent of the test subjects were able to quickly set up and establish a secure Wi-Fi connection using SecureEasySetup. By contrast, the complexities of traditional configuration have caused as many as 75 percent of current home users to ignore the security features built into their Wi-Fi products .
The SecureEasySetup push-button eliminates the manual pass phrase entry that was previously required to enable WPA security on each wireless device. Instead, the software automatically establishes the system's WPA pass phrases (also known as keys) while it configures a new network and installs those keys on each new device that is authorized to join the network.
"We want the process of setting up and adding devices to a wireless network to be as simple as possible. A deployment of push-button wireless setup and security can help to simplify and enhance the user experience when setting up and building onto a home network" said Malachy Moynihan, Vice President of Engineering and Product Marketing for Linksys. "By anticipating customers' needs and making our Wi-Fi products easier to use, we will enable even more consumers to experience the convenience and freedom of wireless networking."
WPA is a standards-based security feature built into all Wi-Fi CERTIFIED™ products. Driven by the Wi-Fi Alliance, WPA provides robust encryption and authentication techniques for Wi-Fi networks. WPA is the strongest security feature available on Wi-Fi Certified devices for home wireless LANs, encrypting data and limiting network access to devices with matching passwords.
The SecureEasySetup software developer's kit is now available from Broadcom. SecureEasySetup will appear in Linksys wireless LAN products in Q1 2005, and will be supported on select HP notebook and desktop PCs and in future networked printers from HP. In addition, the feature is expected to be integrated into future generations of peripheral devices and consumer electronics. Products configured with SecureEasySetup are interoperable with any recent Wi-Fi CERTIFIED products, regardless of whether they feature SecureEasySetup. Other wireless LAN vendors are welcome to work with Broadcom and these partners in an effort to improve the ease-of-use of wireless networks.
Broadcom Corporation is a leading provider of highly integrated semiconductor solutions that enable broadband communications and networking of voice, video and data services. We design, develop and supply complete system-on-a-chip (SoC) solutions incorporating digital, analog, radio frequency (RF), microprocessor and digital signal processing (DSP) technologies, as well as related hardware and software system-level applications. Our diverse product portfolio addresses every major broadband communications market and includes solutions for digital cable and satellite set-top boxes; high definition television (HDTV); cable and digital subscriber line (DSL) modems and residential gateways; high-speed transmission and switching for local, metropolitan, wide area and storage networking; home and wireless networking; cellular and terrestrial wireless communications; Voice over Internet Protocol (VoIP) gateway and telephony systems; broadband network and security processors; and SystemI/O™ server solutions. These technologies and products support our core mission: Connecting everything®. Broadcom is headquartered in Irvine, Calif., and may be contacted at 1-949-450-8700 or at http://www.broadcom.com.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2004, HP revenue totaled $79.9 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.
Founded in 1988, Linksys, a division of Cisco Systems, Inc. (NASDAQ: CSCO) is the global leader in Wireless and Ethernet networking for consumer and SOHO users. Linksys is dedicated to making networking easy and affordable for its customers, offering innovative, award-winning products that seamlessly integrate with a variety of devices and applications. Linksys provides award-winning product support to its customers. For more information, visit the Linksys web site at http://www.linksys.com.
Safe Harbor Statement of Broadcom Corporation, Hewlett-Packard Company and Cisco Systems, Inc. under the Private Securities Litigation Reform Act of 1995:
All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our respective current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause actual results for Broadcom, HP or Cisco to differ materially and adversely from those expressed in any forward-looking statement.
For each of Broadcom, HP and Cisco Systems, Inc. (of which Linksys is a division) its Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss some of the important risk factors that could contribute to such differences or otherwise affect its business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. Broadcom, HP and Cisco undertake no obligation to revise or update publicly any forward-looking statement for any reason.
Broadcom, the pulse logo, Connecting everything and SecureEasySetup are trademarks of Broadcom Corporation and/or its affiliates in the United States and certain other countries. Linksys is a trademark of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. Wi-Fi, Wi-Fi Protected Access, WPA and Wi-Fi CERTIFIED are trademarks of the Wi-Fi Alliance. Any other trademarks or trade names mentioned are the property of their respective owners.