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HP Newsroom > News releasesNews release |
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HP Color-locking Technology "Advances" Paper Print Quality Proprietary technology provides richer, darker black and more vibrant color text and graphics vs. ordinary papers PALO ALTO, Calif., Sept. 20, 2004HP today announced new paper featuring its proprietary color-locking technology that greatly enhances the quality of color prints. HP Advanced Paper enables customers to generate prints that dry quickly and exhibit superior water resistance. The color-locking technology includes two paper additives that help retain the colorants in HP inks near the surface of the paper, resulting in richer, darker black text and more vibrant colored text and graphics. Colors appear rich and vivid and solid areas appear smoother and more uniform. In addition to improved image quality, the paper additives greatly improve water resistance, preventing colors from streaking or smearing when exposed to water. Faster ink dry times allow prints to be handled soon after printing, with little or no smearing. "Co-developed in partnership with International Paper, a leading worldwide paper manufacturer, the new HP Advanced Paper is ideal for individuals and small- and medium-size businesses that require document prints with high-quality color and black text," said William K. Smith, vice president and general manager, Supplies Media Business, Imaging and Printing Group, HP. "Today's introduction expands HP's portfolio of paper that makes printing high-quality color documents easier and more affordable for customers." Although most significantly improved for inkjet printing, HP Advanced Paper is also tested for trouble-free use with all office printing equipment, such as laser printers, copiers and fax machines. Availability and pricing HP Advanced Paper is expected to begin shipping in January 2005 for an estimated U.S. street price of $5.99 per ream(1) and is expected to be available at office product stores in North America. Additional information about all HP's specialty media and other printing supplies is available at www.hp.com/go/printsupplies. About HP HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended July 31, 2004, HP revenue totaled $78.4 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com. (1) Actual price may vary. This news release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause the results of HP and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's Quarterly Report on Form 10-Q for the period ended July 31, 2004 and other reports filed after HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2003. HP assumes no obligation and does not intend to update these forward-looking statements.
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