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HP Introduces Fall Lineup of Digital Photography, Music, TV, Home Projection and Entertainment Offerings in Time for Back-to-school and Holiday Shopping
HP offers consumers keys to living digitally -- simple, personalized experiencesMIAMI, Aug. 27, 2004
HP today announced its expansion into multiple new consumer digital entertainment and digital photography categories with a range of offerings aimed at making it easier than ever for people to live digitally. The offerings include new digital cameras and photo printers, home theater projectors, plasma and LCD flat-panel TVs, entertainment-based notebooks and desktop PCs, and the Apple iPod from HP - all in time for the back-to-school and holiday shopping seasons.
HP Chairman and Chief Executive Officer Carly Fiorina unveiled the enhanced digital lineup today during a press conference in South Beach, Fla., where HP is sponsoring the 2004 MTV Video Music Awards (VMAs).
Highlights of today's announcement include:
HP makes it easy to create high-quality, affordable photos at home
HP is taking digital photography to a whole new level by making it easy and affordable for people to click, print and share high-quality photos. HP's new digital cameras and photo printers, which are supported by a new line of branded inks and specialty papers, make it better, faster and cheaper than ever to print at home and even on the go.
Highlights from HP's enhanced digital photography lineup include:
The connected home: Simplifying the digital living room for consumers
HP launched easy-to-set-up and -integrate digital living room offerings that allow people to enjoy spectacular entertainment experiences in the comfort of their own living rooms.
Highlights from HP's new line of digital living room products include:
Apple iPod + hp: HP rocks the PC
HP also announced the availability of the Apple iPod from HP.(3) Through a strategic partnership with Apple, HP will help bring the world's most popular digital music player to an even broader base of PC users. The Apple iPod from HP will be offered in two variations - 20 gigabytes (GB) and 40 GB - and will be available online at hpshopping.com and at most major retailers, including Circuit City, CompUSA, Best Buy, Office Depot, Staples, Radio Shack, Fry's, Amazon.com and Costco. The estimated U.S. street price for the Apple iPod from HP 20 GB is $299 and for the Apple iPod from HP 40 GB is $399.(4)
New HP Printable Tattoos allow consumers to personalize the look of their iPod with album cover art from top bands and recording artists, as well as to create their own personalized artwork and photos printed on Tattoo media via an HP color printer.
The ultra-thin HP Printable Tattoos are easy to apply and remove from the player's exterior. They are durable and water-resistant, which helps protect the iPod from scratches and scuffs as music lovers carry it around. HP is working with industry recording studios to offer consumers access to the latest album art from the newest releases. The HP Tattoo Gallery at http://www.hp.com/music will be regularly updated with the hottest album art, so consumers can continually personalize their iPod.
Consumers can quickly start enjoying their iPod with the help of HP's unique user guide and an easy-to-follow setup poster. In addition, the Apple iPod from HP is backed by HP's Total Care customer support, which includes one year of phone support and a one-year warranty.
New wave of advertising to debut at VMAs
HP will debut new advertising campaigns during the MTV Video Music Awards on Sunday, Aug. 29. Award-winning music video producer Paul Hunter directed the suite of music ads that will launch the Apple iPod from HP. New digital photography ads, showcasing the latest photo printers, including the new Vivera Inks, digital cameras and printers, will feature the innovative artistry of French director Francois Vogel and the song "Picture Book" from the Kinks.
Strategic marketing partnership
Judy McGrath, chairman and chief executive officer of MTV Networks, joined Fiorina to announce a global strategic marketing partnership, with HP as an official sponsor of the 2004 MTV Video Music Awards in the United States, Latin America, Asia and Europe, and as an official sponsor of the 2004 Video Music Awards Latin America, the 2004 MTV Europe Music Awards and the 2005 MTV Asia Awards. The MTV Video Music Awards is the most watched awards show among the 12-34 year-old age group and will be available to a potential viewing audience of more than 1 billion people.
HP and MTV kicked off the first phase of this strategic marketing partnership by announcing a global promotion called "YOU Are Your Music." At the end of September, consumers in the United States will be able to enter a promotion to win a trip to the 2004 MTV Europe Music Awards in Rome by submitting a digital photo of an image representing "what music means to them." The promotion will continue in Latin America, Europe and Asia, where the contest will launch around MTV's award shows in those regions.
Detailed information regarding HP's digital photography and entertainment offerings, including fact sheets and product specifications, is available in an online press kit at http://www.hp.com/go/digitalexplaunch/2004. A recorded webcast of the press conference featuring Fiorina's unveiling of the new digital lineup will be available at http://www.hpbroadband.com/program.cfm?key=B3Launch27Aug2004EXT shortly after the conference ends, and will remain available for approximately one month.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended July 31, 2004, HP revenue totaled $78.4 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.
(1) With compatible 802.11g and b devices. Wireless performance is dependent upon distance and terrain between wireless network clients and all-in-one.
(2) Wireless access point required and is not included. Availability of public wireless access points limited. Wireless Internet use requires separately purchased Internet service contract.
(3) Apple is a trademark of Apple Computer, Inc., registered in the U.S. and other countries. iPod is a trademark of Apple Computer, Inc.
(4) Actual prices may vary.
Bluetooth is a trademark owned by its proprietor and used by Hewlett-Packard Company under license. Intel and Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
This news release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause the results of HP and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to the risks described in HP's Quarterly Report on Form 10-Q for the period ended April 30, 2004 and reports filed after HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2003. HP assumes no obligation and does not intend to update these forward-looking statements.