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HP Unveils Consumer Strategy to Deliver Rewarding Experiences through Simplified Technology
"Enjoy more" strategy backed by company's largest consumer offering ever more than 100 products spanning digital photography to digital home entertainment solutionsNEW YORK CITY, Aug. 11, 2003
HP (NYSE:HPQ) today announced a strategy to radically simplify technology to help people "enjoy more" - a move that extends HP's leadership in imaging, printing and home computing into the fast-growing digital photography and entertainment markets.
As part of the strategy and in direct response to complex proprietary systems that have led the consumer electronics landscape for years, HP unveiled more than 100 consumer products designed to easily bring digital photos, music and video to life in new and enriching ways.
"Today marks a new beginning for consumers who have been turned off by complicated technology," said Carly Fiorina, HP chairman and chief executive officer. "HP is using its unparalleled consumer knowledge and technical inventiveness to cut through the complexity and make technology a positive ingredient in people's lives - a way to connect, discover, entertain and get more things done.
"Our vision is simple: place you, the consumer, at the center of the digital experience by making technology that is simple, fun to use, and works better together."
HP kicked off the initiative, which extends beyond products and technology to include services and retail concepts that will transform consumers' shopping, buying, and service and support experience, by announcing:
Already the world's leader in consumer IT, HP is expanding its leadership within the fastest-growing consumer digital imaging and entertainment markets.
"If technology companies want to get more consumers to adopt their solutions, they have to not only deliver innovative, easy-to-use, interoperable products, but also focus on how those products contribute to the overall consumer experience," said Danielle Levitas, director of consumer devices and technologies, IDC. "Consumers use technology because they enjoy digital photography, digital music and/or digital video. The challenge is to seamlessly integrate technology into their passion - and HP is providing compelling solutions to consumers."
Simplifying Home Photography
With surveys showing that more than 80 percent of digital camera users print their digital photos at home (InfoTrends' 2003 Digital Camera Survey), HP is responding with a revamped digital photography line that makes the production of affordable, high-quality digital photos easy and convenient. Highlights include:
HP Extends Into Digital Home Entertainment
HP is positioned to lead in the digital entertainment arena, focusing on the segment of the market where the computing and home entertainment worlds converge into a new space. HP is bringing the processing power of PCs to a variety of home entertainment devices creating simple-to-use, rewarding entertainment experiences that enable people to enjoy their digital content in new ways.
Leveraging its strengths in home computing, imaging and storage, HP announced groundbreaking products for digital entertainment enthusiasts, including:
Satisfying Customers Through Award-winning Service and Support
HP has steadily increased customer satisfaction rates over the past year and has now implemented a new and innovative support and services program called HP Total Care. The program offers customers greater options for convenient support, including industry-leading one hour e-mail response; 24x7 toll-free speech-enabled telephone support in English, Spanish(2) and French(3); built-in product support options for computing products; easy-to-access online diagnostic tools and downloadable drivers; and enhanced repair options with faster turnaround times for computing products.
With HP Total Care, specialized agents are easier than ever to reach via phone, web or e-mail and, with 12-14 weeks of technical and soft-skills training, they are well-versed to understand as much as possible about the customer and their products, meaning faster response times and increased first time resolution rates.
Pricing and Availability
HP delivers vital technology for business and life. The company's solutions span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium business. For the last four quarters, HP revenue totaled $70.4 billion. More information about HP is available at http://www.hp.com.
(1) Available in the United States only through Best Buy; certain restrictions may apply.
(2) Toll-free support is available in North America, Canada and certain countries in Latin America only.
(3) French language support available in Canada only.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's quarterly report on Form 10-Q for the quarter ended April 30, 2003, and subsequently filed reports. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation to update these forward-looking statements.