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HP Introduces Industry's First 24-inch Multi-format Printing System for Graphics Professionals
HP Designjet 120 Printer Bridges the Gap Between Narrow and Large Format Printing to Keep Design Work In-housePALO ALTO, Calif., April 2, 2003
HP (NYSE:HPQ) today introduced a six-color printing system for designers who want the flexibility of printing standard and large-format projects at their desktops with the look and feel of professional comps.
Whether making a brochure or a banner, creative professionals using the HP Designjet 120 printing system can spend more time designing outstanding work and less time worrying about the technical printing process.
"HP is leading the way for enterprise companies and creative agencies that want to develop high-return, innovative marketing programs," said Ignacio Fonts, vice president, inkjet commercial division, HP Imaging and Printing Group. "Part of that process requires streamlining the workflow for creative professionals so they can do what they do best -- create. With the HP Designjet 120 printing system, designers not only have the ability to print large-format work in-house, but they can do it with the confidence of consistent, vibrant color for striking results."
The HP Designjet 120 printer is an affordable system that bridges the gap between desktop and oversize printing with the combination of a standard media tray and a 24-inch paper path. Its automatic closed-loop color calibration system also ensures consistent color from print to print and printer to printer with 2,400 dots per inch (dpi) and HP's color layering technology.
In addition to producing consistent, vibrant color, the system's printing drivers are designed specifically for RGB (red, green, blue) workflows plus an optional Adobe® RIP (raster image processor) for CMYK (cyan, magenta, yellow, black) color matching and emulation.
"The HP Designjet 120 supports industry standards, such as Adobe PDF® and PostScript®, which provides a continuous, seamless workflow for Adobe Photoshop, Illustrator and InDesign users," said Don Walker, general manager, print workflow products, Adobe Systems. "Adobe's close collaboration with HP is delivering outstanding solutions that benefit creative professionals worldwide."
Key features of the HP Designjet 120 printer include:
Colors that Convince: Color Image Quality That Brings Ideas to Life
Postcards to Posters: No Need to Cut and Paste or Outsource
Time to Design: Spend More Time Designing, Less Time Printing
Several new media options are available for the Designjet 120, including HP Proofing Gloss (13 x19-inch, 18 x 24-inch and 24 x 36-inch cutsheets; 24-inch x 100-foot rolls), HP Proofing Semi-Gloss (13 x 19-inch cutsheets; 24-inch x 100-foot rolls), HP Proofing Matte (13 x 19-inch cutsheets; 24-inch x 100-foot rolls) and HP Coated Paper (18 x 24-inch and 24 x 36-inch cutsheets; 24-inch x 100-foot rolls).
The system is available now for the following estimated U.S. street prices(1):
HP Designjet 120 printer $1,295
HP Designjet 120nr printer $1,895
Additional information on HP large-format printing products and services is available at http://www.designjet.hp.com.
HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its acquisition of Compaq Computer Corporation on May 3, 2002. More information about HP is available at http://www.hp.com.
Adobe, PDF and PostScript are registered trademarks of Adobe Systems Inc. Microsoft is a U.S. registered trademark of Microsoft Corp.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's annual report on Form 10-K for the year ended October 31, 2002, as filed with the Securities and Exchange Commission on January 21, 2003, and subsequently filed reports. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation to update these forward-looking statements.