News release

HP Provides MTV Networks with Rock-solid Ad Sales Solution

Modular, Standards-based Software, Servers and Storage Give MTV Flexibility to Adapt Quickly in Fast-Moving Market

HP (NYSE:HPQ) today announced that it provided MTV Networks with a powerful and scaleable platform to host its new advertisement sales systems. HP managed the infrastructure implementation for MTV Networks, which is based on HP UNIX® servers and storage products, along with key software from partner Management Science Associates (MSA).

The ad sales solution enables MTV Networks to more efficiently manage the advertising sales process, including program scheduling, order management, traffic and billing. By enabling MTV to bill its advertisers promptly and accurately, the solution delivers a key benefit: timely collection of revenues.

The HP-based solution will support advertising for MTV, MTV2, VH1, Nickelodeon, Nick-at-Nite, TV Land, CMT and TNN.

By automating many manual processes, the new ad sales solution is expected to increase efficiency, improve quality, and empower users. The high-performance HP platform, with its modular, standards-based approach, gives MTV Networks the flexibility to grow and adapt quickly to changing customer needs.

The solution marks a significant HP win over IBM and includes multiple 16-way HP rp8400 servers running on PA-8700+ processors on HP-UX 11i, HP StorageWorks virtual arrays, HP MC/Serviceguard clustering software and consulting and support from HP Services.

"HP's experience and expertise implementing sophisticated, high-availability platforms proved to be superior," said Joe Simon, chief information systems officer, MTV Networks. "HP continues to successfully meet our needs with its solutions and has exceeded our expectations with its consulting, services and work with our key partners."

HP's Entertainment and Media organization is dedicated to helping customers like MTV achieve steady growth of new revenue by strategically focusing on providing solutions along the full breadth of the digital industry -- from content creation to final consumption.

"In the entertainment and media industry, as elsewhere, companies today must be agile," Peter Blackmore, executive vice president, HP Enterprise Systems Group. "MTV Networks and HP have demonstrated that business-driven IT investments can help an enterprise adapt to its market and its customer needs with speed, flexibility -- and economy.

"MTV Networks' success with its advertising management solution also underlines the value of HP's collaborative approach. The two companies, along with MSA, worked closely to understand the real business needs and then cooperated to integrate the right mix of infrastructure technologies, solutions, partners and mission-critical services." About HP

HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its acquisition of Compaq Computer Corporation on May 3, 2002. More information about HP is available at http://www.hp.com.

UNIX is a registered trademark of the Open Group.