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HP Appoints Global Public Relations Firms
PALO ALTO, Calif., Jan. 3, 2003
HP (NYSE:HPQ) today formally announced the selection of three worldwide public relations firms—Burson-Marsteller, Hill & Knowlton, and Porter Novelli—to form a global network of partners supporting corporate and product public relations activities across the company. On a global basis, Burson-Marsteller will represent the company's Enterprise Systems Group (ESG) and HP Services (HPS), Hill & Knowlton will represent the Personal Systems Group (PSG), and Porter Novelli has been selected to represent the Imaging and Printing Group (IPG). In addition, Hill & Knowlton will provide HP Corporate Communications representation worldwide, including global and regional assignments.
"This arrangement effectively creates a new model of communications for HP, one which allows us to enhance the quality of our external communications and speak with one voice worldwide," said Kay Hart, vice president, HP Corporate Communications and Media Relations. "In addition, moving towards fewer, more strategic partners produces efficiencies of both scope and scale, representing significant value to the company."
The decision follows a public relations review and rationalization process that HP conducted over the past several months. The three firms were selected based on their respective strengths and experience in the industry, strategic support capabilities, and global presence.
About HP
HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its merger transaction involving Compaq Computer Corporation on May 3, 2002. More information about HP is available at http://www.hp.com.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's quarterly report on Form 10-Q for the quarter ended July 31, 2002 and reports filed subsequent to HP's annual report on Form 10-K, as amended on January 30, 2002, for the fiscal year ended October 31, 2001. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation to update these forward-looking statements.
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