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CROSSMARK Chooses Compaq's iPAQ Pocket PC for SFA Platform
CROSSMARK Plans to Double Its Deployment of iPAQ Pocket PCs HOUSTON, April 22, 2002
Compaq Computer Corporation "Originally our SalesTrak management tool ran as a DOS client on a laptop," said Charlie Orndorff, chief information officer, CROSSMARK. "This beat the paper report over the phone, but was still difficult from a support perspective. And setup and testing were cumbersome. "Moving to the XML-based version allows us more rapid application development, and the iPAQ platform is cutting our deployment, maintenance, and support costs about in half," Orndorff said. The Microsoft .NET, browser-based application was originally deployed on laptops. However, the form factor was cumbersome to use in the field, Orndorff said. Sales associates had a "suitcase" containing a laptop and the extra batteries needed to get through an eight-hour shift. The suitcase was bolted on a shopping cart to make it easy to move about the store. Because the pocket-sized iPAQ doesn't require extra batteries, sales associates can now move about the store freely, carrying everything they needincluding their iPAQ Pocket PCin a custom-made 9x12 inch leather portfolio. And, there's no functional difference between the laptop version and the iPAQ version, Orndorff said. SalesTrak NG is a field force management tool that helps CROSSMARK managers set priorities for its large and geographically diverse field-based staff. SalesTrak NG enhances the efficiency and effectiveness of the entire CROSSMARK sales force. The client/server application uses a Microsoft SQL Server 2000 database. Field representatives use the iPAQ Pocket PC, powered by Microsoft's Pocket PC 2002 operating system, to input and retrieve data. SalesTrak NG directs CROSSMARK associates to ensure its clients' merchandising objectives are implemented. Such objectives include shelf positioning, pricing, reorder tags, point-of-sale materials, and data collection. Once the representatives have completed their route for the day, they use an XML-based tool to synchronize their data with a Web-based Microsoft SQL Server 2000 database, running on an industry-standard Compaq ProLiant server using Microsoft .NET. "The iPAQ Pocket PC provides the ultimate blend of performance, accessibility, and flexibility," said Jerry Earle, Compaq vice president, Central Region. "We're very pleased with the relationship we have with CROSSMARK and being able to help it develop business solutions that provide it with access to business critical information anytime, anywhere." CROSSMARK has deployed iPAQ Pocket PCs in the United States, Canada, and Australia. CROSSMARK expects to double the number of units deployed by the end of the quarter. Because of CROSSMARK's rapid growth, the total number of deployed units may reach 2,000 by the end of the year. About CROSSMARK CROSSMARK Holdings, Inc. is a professional business services company providing integrated, performance-based solutions in sales, marketing, technology, and consulting services. With headquarters in Plano, TX, CROSSMARK employs about 10,000 associates in 61 offices in the United States, Canada, and Australia. For more information, visit www.crossmark.com. About Compaq Founded in 1982, Compaq Computer Corporation is a leading global provider of information technology products, services and solutions for enterprise customers. Compaq designs, develops, manufactures and markets information technology equipment, software, services and solutions, including industry-leading enterprise storage and computing solutions, fault-tolerant business-critical solutions, communication products, personal desktop and notebook computers, and personal entertainment and Internet access devices that are sold in more than 200 countries directly and through a network of authorized Compaq marketing partners. Information on Compaq and its products and services is available at http://www.compaq.com. Notes:
This document contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the Hewlett-Packard/Compaq merger does not close or that prior to the closing of the proposed merger, the businesses of the companies suffer due to uncertainty; the market for the sale of certain products and services may not develop as expected; that development of these products and services may not proceed as planned; that Compaq and Hewlett-Packard are unable to transition customers, successfully execute their integration strategies, or achieve planned synergies; other risks that are described from time to time in Compaq and Hewlett-Packard's Securities and Exchange Commission reports (including but not limited to Compaq's annual report on Form 10-K for the year ended
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