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HP Newsroom > News releasesNews release |
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New E-Catalog Offers Monthly Specials and Promotions to Compaq Small and Medium Business Customers
E-Catalog Promotes Brand to Existing and Prospective Customers HOUSTON, March 25, 2002
This month Compaq Computer Corporation "The new e-catalog complements our existing go-to-market sales strategies that include online, telesales, and partner-led sales," said Dan Busse, director of marketing in Compaq's North America SMB operations. "We want to ensure we are competitive by providing customers with multiple ways to do business with Compaq." Compaq will continue to use traditional marketing tools such as print advertising in national and daily publications for its weekly "Business Tuesday" promotions. Compaq will also continue to use business reply cards and ad placements in select trade magazines and business journals. The new e-catalog is designed to serve as a 'one-stop-shop' to help reduce costs and eliminate multiple e-mails going to customers. E-catalog helps Compaq track purchases and click-through rates, and helps determine which products and services are most attractive to customers. "We will closely monitor the effectiveness of the e-catalog to ensure continuity with our other marketing efforts," said Busse. "We anticipate e-catalog will attract entrepreneurs and small business owners who enjoy the convenience of shopping online." For more information about Compaq's SMB products or to register to receive a free monthly copy of Compaq's e-catalog, please visit www.compaq.com/smbcatalog. Company Background Founded in 1982, Compaq Computer Corporation is a leading global provider of information technology products, services and solutions for enterprise customers. Compaq designs, develops, manufactures and markets information technology equipment, software, services and solutions, including industry-leading enterprise storage and computing solutions, fault-tolerant business-critical solutions, communication products, personal desktop and notebook computers, and personal entertainment and Internet access devices that are sold in more than 200 countries directly and through a network of authorized Compaq marketing partners. Information on Compaq and its products and services is available at http://www.compaq.com. Notes:
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